Kwangdong Pharmaceutical Expands to Singapore with Vita500 Convenient Daily Stick and All-in-One Immune Shot

Kwangdong Pharmaceutical, one of South Korea’s most established healthcare companies, has officially entered the Singapore market with the launch of its widely recognised Vita500 wellness range. Known in Korea as a “gift of health”, the brand introduces local consumers to a convenient and culturally rooted approach to everyday wellness.

Founded in 1963, Kwangdong Pharmaceutical has grown into a leading name in healthcare, combining modern medical science with traditional Korean herbal knowledge. The company reported KRW 1.6 trillion (~S$1.65 billion) in revenue in 2024 and has built a strong presence across pharmaceuticals, functional beverages, and health supplements, with flagship products such as Vita500, Jeju Samdasoo, and Corn Silk Tea.

First introduced in 2001, Vita500 helped redefine Korea’s vitamin category by popularising the concept of a “drinkable vitamin”.

The product has since surpassed 7.5 billion bottles in cumulative sales, becoming one of the country’s most recognisable Vitamin C brands. Formulated without caffeine or artificial colours, it is widely consumed as part of daily routines across different age groups.

Making its Singapore debut are two modern formats designed for convenience and everyday use.

The Vita500 Daily Stick delivers 500mg of Vitamin C per sachet, equivalent to 500 percent of daily nutritional value, and is enriched with Vitamins B1, B2, B6, and B12 to support energy metabolism and antioxidant function. The waterless powder format allows for easy consumption without mixing, offering a quick, caffeine free boost that can be taken anytime.

The Vita500 Immune Shot offers a more comprehensive option through a dual format design that combines liquid and tablets in a single serving. It contains a high dose Vitamin B complex along with Vitamins D, E, and K, and essential minerals such as Zinc, Selenium, and Copper. Positioned as an all in one supplement, it is developed to support immunity, energy, and overall vitality in a single dose.

In Korea, Vita500 has become more than just a supplement. It is commonly shared among colleagues during busy work periods or given to friends and family as a practical gesture of care. Its presence in everyday moments, from long workdays to travel and recovery, has cemented its role as a cultural staple.

The brand has also strengthened its global profile through collaborations with Korean pop culture figures including Jennie, LE SSERAFIM, Karina, and most recently Yoona, reinforcing its position as a lifestyle driven wellness brand.

Distributed by Cosbiz Holdings in Singapore, the Vita500 range is now available across 101 Unity and FairPrice outlets nationwide.