Zendaya and On Debut First Co-Created Collection with Cinematic Campaign by Spike Jonze

Global superstar Zendaya and Swiss performance brand On have unveiled a major new milestone in their partnership with the launch of their first-ever co-created footwear and apparel collection.

Developed in close collaboration, the collection blends Zendaya’s distinct take on modern sportswear with On’s technical design expertise. The result is a refined lineup that seamlessly merges performance and personal style, with a strong emphasis on silhouette, texture, and thoughtful detailing, hallmarks of On’s design philosophy.

Bringing the collection to life is an imaginative campaign film directed by Academy Award-winning filmmaker Spike Jonze. The film marks a bold step forward in On’s creative storytelling, spotlighting not just the final pieces but the artistic process behind them.

As one of the most influential cultural voices of her generation, Zendaya injects a highly personal and expressive perspective into the collaboration. Working alongside her longtime stylist and creative partner Law Roach, the duo shapes a collection that feels both instinctive and globally relevant.

At the heart of the campaign is Shape of Dreams, a visually striking film set within Zendaya’s imagined “Dream Lab.” Directed by Jonze, the film explores a surreal design universe where garments evolve in real time: stretching, shifting, and transforming as ideas take shape. Complementing the cinematic piece is still-life photography by Sean Thomas, offering a behind-the-scenes perspective on the creative journey.

The collection features a versatile range of apparel designed for both movement and style, including ribbed tank tops and T-shirts, half-zip anoraks, coach jackets, drawstring midi skirts, parachute pants, and Bermuda shorts. Each piece reflects a balance of timeless aesthetics and functional construction.

On the footwear front, the collection introduces the Cloudnova Moon, a sleek new silhouette that reimagines the Cloudnova line with a sharper, more fashion-forward edge.

The campaign officially launched on April 9, 2026, with the collection set to hit On retail stores and online platforms starting April 16, including availability at On Store Singapore in Jewel Changi.