PUMA and Pokémon Unite for “Into Another World” Collection Celebrating 30 Years of Pokémon

PUMA and Pokémon are teaming up for a milestone moment as the beloved entertainment franchise celebrates its 30th anniversary. Their new collaboration, titled “Into Another World,” blends PUMA’s sportswear heritage with iconic elements from the Pokémon universe, spotlighting fan favourites Espeon and Umbreon, the Sun and Moonlight Pokémon.

The campaign’s visuals highlight the contrast between day and night, echoing the duality of the two Psychic- and Dark-type Pokémon while infusing PUMA’s classic athletic aesthetic.

Minimalist Apparel with Pokémon Flair

The new collection features relaxed, everyday silhouettes including T-shirts, hoodies, and shorts, all styled with clean graphics and subtle motifs created exclusively for this collaboration. Sport-inspired details appear throughout, from the PUMATECH-X tracksuit set to oversized jerseys marked with uniform-style numbers referencing Espeon and Umbreon.

Day-and-Night Footwear Designs

PUMA gives its popular Mostro and Fade Nitro models a themed makeover, offering special daytime and nighttime colourways. Each pair includes custom hangtags and refined Pokémon-inspired accents, perfect for fans who want a wearable nod to their favourite creatures.

Accessories such as caps and sacoche bags extend the theme, delivering versatile pieces designed for Pokémon enthusiasts of all ages.

A Collection for Every Trainer — Big and Small

Originally introduced in 1996, Pokémon’s world and characters come alive here through a wide range of adult and kids’ apparel and footwear. Alongside Espeon and Umbreon, the collection also features joyful nods to Pikachu and Mimikyu, adding playful charm to the lineup.

PUMA Hoops Joins the Celebration

The collaboration includes a standout court-ready release from PUMA Hoops, an electrifying version of the PUMA All-Pro NITRO 2, styled in a bold Pikachu-inspired yellow. Lightning-bolt accents and custom detailing complete the design, bringing high-energy Pokémon spirit to performance basketball footwear.

Availability

The PUMA x Pokémon collection, available in full family sizing, is now on sale at:

• The PUMA website
• PUMA flagship stores
• Selected PUMA stockists
• Selected Limited Edt stores