ECOVACS Launches “Created for Ease” Campaign Across APAC, Honouring Caregivers with “Always in Your Corner” Message

Global home service robotics leader ECOVACS Robotics has unveiled a refreshed brand campaign across the Asia-Pacific (APAC) region, extending its global platform “ECOVACS, Created for Ease” with a local emphasis on “Always in Your Corner.”

The initiative underscores the company’s commitment to understanding the evolving needs of households in APAC, where “ease” goes beyond simply reducing chores, it also means easing mental burdens and supporting balanced, modern lifestyles.

Redefining “Ease” for APAC Households

While the global brand idea focuses on simplifying daily tasks through service robotics, ECOVACS explains that in APAC markets, ease also represents peace of mind. Technology, the company says, should work quietly in the background, supporting users without demanding attention.

The “Always in Your Corner” concept highlights how ECOVACS’ robotics ecosystem is designed to assist households across full-home scenarios, helping users manage cleaning tasks so they can focus on what matters most.

This message particularly resonates with the region’s so-called “sandwich generation”, individuals balancing careers while caring for both children and aging parents. ECOVACS positions its solutions as dependable home partners that help ease their daily responsibilities.

Innovation Built Over 20 Years

For two decades, ECOVACS has focused on advancing intelligent robotics technologies aimed at improving everyday living. Its product portfolio includes:

• ECOVACS DEEBOT robotic vacuum cleaners
• ECOVACS WINBOT robotic window cleaners

Key innovations such as the OMNI Station, OZMO ROLLER technology, and PowerBoost technology have helped set new benchmarks in automated home cleaning, enabling efficient, precise performance with minimal user intervention.

These technologies are designed to clean floors, windows and hard-to-reach areas, quietly and intelligently, reducing the effort required to maintain a tidy home.

Partnership with Enabling Village in Singapore

As part of its regional campaign rollout, ECOVACS is collaborating with selected community partners, including Enabling Village in Singapore.

Enabling Village is an integrated community space that supports caregivers of persons with disabilities by providing resources to enhance their quality of life.

Through this partnership, ECOVACS will provide caregivers at Enabling Village with DEEBOT robotic vacuum cleaners, helping to reduce household workloads and free up more time for personal well-being and family care.

To commemorate the collaboration, ECOVACS and Enabling Village have also commissioned exclusive merchandise designed by artist @Eli_lailai, the son of Yvette. The initiative was made possible through the I’mable Collective, a programme by SG Enable that supports persons with disabilities through training and employment opportunities in the creative sector.

Strengthening Brand Presence Across APAC

The “Created for Ease – Always in Your Corner” campaign will be activated across key APAC markets, including Singapore, Australia, Vietnam, India, Thailand, Malaysia and Indonesia.

Through local partnerships, community engagement and integrated storytelling, ECOVACS aims to celebrate caregivers and individuals seeking more balanced and less stressful lifestyles.

A Vision for Intelligent Living

ECOVACS’ innovations are supported by its vertically integrated supply chain and independently developed technologies spanning AI systems, motors, batteries and transmission components. The company currently serves over 38 million households across nearly 180 markets worldwide, reflecting its long-term mission of “Robotics for All.”