Luckin Coffee Goes “Over The Moonmin” with Whimsical Moomin Collaboration

Luckin Coffee is inviting customers to relive childhood nostalgia with a charming new collaboration featuring the beloved Moomin characters. Launching on 5 March 2026, the campaign blends comforting flavours with collectible merchandise, transforming everyday coffee breaks into heartwarming moments inspired by friendship and family.

Under the tagline “Over The Moonmin,” the collaboration reimagines the daily coffee ritual as a time to pause, reconnect and savour simple joys, appealing to longtime fans of the Moomin universe as well as newcomers discovering its gentle, whimsical world.

Limited-Edition Drinks Inspired by Moomin’s Cosy Charm

The collaboration introduces a trio of specially crafted beverages designed to evoke warmth and comfort:

Roasted Coconut Latte (Available 5 March 2026)
This tropical-inspired latte combines rich espresso with velvety roasted coconut notes. Naturally sweet coconut juice is blended with roasted coconut flesh, heated to release a toasty aroma before being incorporated into the drink. The result is a smooth, comforting beverage that brings a taste of sunshine to each sip. (Roasted coconut flesh is used during preparation but not included in the final drink.)

Pistachio Chocolate Frappe (Available 19 March 2026)
Drawing inspiration from classic Middle Eastern confections, this indulgent frappe blends chocolate with a rich nutty sauce made from premium California pistachios and Vietnamese cashew nuts, delivering a harmonious balance of chocolate and roasted nut flavours.

Pistachio Oat Latte (Returning 19 March 2026)
Back by popular demand, this layered latte combines pistachios and cashews with creamy oat milk for a smooth, nutty finish, crafted for moments shared with friends and family.

Exclusive Moomin Collectibles

Fans can also take home limited-edition merchandise designed to complement the collaboration:

• LUCKIN COFFEE x MOOMIN The Moomins Umbrella
  Purchase a bundle of two selected drinks at $16.80 to receive the themed umbrella, available until 31 March 2026, while stocks last.
• LUCKIN COFFEE x MOOMIN Stick-With-Me Collectibles
  With any purchase of two selected drinks, customers can receive a collectible “Stick-With-Me” item, available in two designs while stocks last.

The LUCKIN COFFEE x MOOMIN collection will be available from 5 March 2026 at participating outlets. Customers can locate their nearest store and place orders through the Luckin Coffee app.