Sakura Chicken Refreshes Its Look and Brings Festive Rewards to CNY Shoppers

As we prepare to welcome the Year of the Horse, Sakura Chicken has officially unveiled a fresh new look for 2026. Now available at FairPrice outlets islandwide, the rebranded poultry line aims to bring a balance of health and flavour to festive reunion tables across the country. Known for being lean, wholesome and free from antibiotics, the refreshed packaging marks a new chapter for the brand just in time for Chinese New Year (CNY) preparations and reunion dinners.

Sakura Chicken differentiates itself from other poultry farm with its unique farming process.

Their chickens are raised in a stress free environment, complete with a Mozart soundtrack to keep them calm, and are fed a Singapore Proprietary Lactobacillus Formula. This organic approach to farming is said to boost the birds’ natural immunity without the use of growth nasties, resulting in a cleaner protein option that is ISO 9001 certified and UKAS accredited.

Festive Promotion

To celebrate this new chapter, Sakura Chicken is offering a special festive promotion for shoppers from now to 15 February 2026. Customers who spend a minimum of $14 on any Sakura Chicken products can redeem a free bottle of Cholula Chilli Sauce.

This redemption is available at service counters in selected FairPrice locations including Bedok Mall, Causeway Point, Clementi Mall, Junction 8, Le Quest Shopping Mall, Nex Mall, Punggol Waterway Point, Seletar Mall, and VivoCity, while stocks last.

Loyalty Program

For those looking to stock up for the holidays, the brand has also introduced the “Sakura Voyage” loyalty program.

Every purchase allows customers to earn “petals” which can be redeemed for various rewards or even a chance to win a getaway to Japan.

Beyond physical stores, the full range of products is easily accessible through digital platforms such as Shopee, LazMall, and TikTok.