Tiong Bahru Bakery Launches Crumb & Go, a New Grab-and-Go and Gifting Concept on Tiong Bahru Road

Tiong Bahru Bakery (TBB) has unveiled Crumb & Go, its first-ever brand extension, introducing a fresh convenience-style concept that blends grab-and-go dining with a thoughtfully curated gift shop. Located along Tiong Bahru Road in a shophouse shared with TBB’s kitchen, Crumb & Go expands on the refreshed Eng Hoon experience, offering a quick yet design-forward stop for both everyday treats and last-minute gifting.

Designed as a compact and playful space, Crumb & Go reflects the next evolution of TBB’s brand refresh, bringing together the bakery’s signature spirit of craftsmanship, hospitality and everyday joy. Whether customers are popping in for a pastry on the move or browsing for thoughtful lifestyle items, the new concept makes it easy to enjoy a little slice of TBB throughout the day.

Two Zones, One Easy Stop

Crumb & Go is divided into two key zones. The convenience-style F&B section features pre-packaged sandwiches and salads designed for takeaway, alongside bottled beverages and a coffee bar serving coffee and tea. From January 2026, outlet exclusives such as Kouign Amann soft serve and coffee slushies will also be introduced, adding a playful twist to the grab-and-go experience.

The second zone is a curated gift shop showcasing the full range of Tiong Bahru Bakery merchandise, alongside first-in-market or limited-quantity products from vendor partners across Asia. Seasonal and rotating lifestyle offerings are also introduced regularly, encouraging discovery with each visit.

Apparel, Homeware and Collectibles

Among the highlights are new apparel and wearables in TBB’s refreshed brand colour palette, including the TBB crew T-shirt in French Vanilla Crème, socks, and scarves featuring whimsical illustrations by Foreign Policy, also found in the revamped TBB Eng Hoon outlet.

Home goods include tote bags created in collaboration with Singapore clothing label Atlas Kind, iron-on patches with new brand illustrations, and reusable bags in TBB Pandan Leaf Green and TBB French Vanilla Crème, complete with metal grommets for bag charms and keychains. Scent lovers can also look forward to the Thé Bahru 56 candle and fragrance multi-spray.

For playful gifting, accessories and small goods range from chocolate éclair and lemon tart plushies to coffee tumblers, bag charms and stickers.

To support its rotating vendor and seasonal product offerings, TBB has partnered with Of Wonder Wander, known for its design-led retail experiences featuring local and international makers. The overall curation is guided by craftsmanship, storytelling and the pursuit of everyday joy.

Visit Crumb & Go

Crumb & Go operates on a walk-in only basis and is designed primarily as a takeaway spot. The space accommodates up to 30 standing guests, with limited seating including three seats and a high table for up to five.

• Location: Tiong Bahru Road
• Opening Hours: Daily, 11am to 8pm
• Phone: 6220 3430