The LEGO Group Unveils a Next-Generation LEGO Retail Experience at Jurong Point

The LEGO Group has officially reopened its revamped Jurong Point store, now transformed with the brand’s cutting-edge New Retail Platform (NRP) design.

Joining Compass One as only the second location in Singapore to showcase this innovative concept, the refreshed store offers a brighter, more intuitive, and delightfully immersive shopping journey that feels like stepping into a mini LEGO world.

A Modern Playful Experience for Builders of All Ages

The New Retail Platform reimagines what a toy store can be. Shoppers are welcomed by large, signature signage and clean white brick-inspired headers that mirror global LEGO store standards, giving the space a fresh, contemporary look. Designed to stand out amid the bustle of Jurong Point, the revamped storefront invites visitors into an environment crafted for creativity and exploration.

Inside, the store moves away from traditional aisles toward an open, interactive layout. Clear theme signposting helps visitors easily find their favourites, from LEGO City and LEGO Friends to LEGO Botanicals and LEGO Icons, while updated campaign fixtures highlight new arrivals and seasonal releases at a glance.

Built for Discovery, Designed for Play

The heart of the new concept is its hands-on, kid-friendly approach. Young builders can sit and experiment at dedicated play tables, while vibrant lightbox visuals spark imagination and storytelling. Products are strategically displayed at children’s eye level, making it easier for them to discover exciting new sets and immerse themselves in the LEGO universe.

For adults, hobbyists, and gift shoppers, the streamlined layout offers a seamless browsing experience.

Exclusive Opening Specials at Jurong Point

To celebrate the store’s reopening, LEGO fans can enjoy a series of special promotions from 10–14 December 2025:

• Gift with Purchase:
  • Exclusive store ribbon-cutting set with minimum spend of $180
  • LEGO polybag with minimum spend of $60
• Return Voucher: Receive a $30 bounce-back voucher with minimum spend of $150
• Exclusive LEGO Tote Bag: Redeemable with minimum spend of $120
• Lucky Dip: Win attractive prizes with minimum spend of $99
• Buy 1, Get 2nd at 50% Off: Applies to selected sets across LEGO City, LEGO Friends, LEGO Ninjago, LEGO DUPLO, LEGO Botanicals, and LEGO Icons