FairPrice Xtra JEM Levels Up the K-Food Experience with New LOTTE Mart Express Launch and Immersive Cultural Fun

FairPrice Group is turning up the heat on Singapore’s K-food craze with the launch of its second LOTTE Mart Express store-in-store concept, now open at FairPrice Xtra JEM. Created in partnership with South Korea’s retail giant LOTTE Retail, the new outlet transforms the hypermarket into a bustling Korean food and cultural hub designed for young professionals, families, and every K-culture enthusiast in between.

Opening officially on 10 December 2025, LOTTE Mart Express at JEM delivers a significantly upgraded shopping and dining experience, spotlighting authenticity, immersion, and convenience.

Yorihada Kitchen: A Taste of Real Korean Street Food

At the heart of the new concept is an enhanced Yorihada Kitchen, serving freshly prepared dishes crafted with direct input from LOTTE’s chefs. Customers can indulge in Korean street-food favourites such as:

• The viral 3-Colour Honey Rice Cakes
• Squid Kimchi Pancake
• Mixed Vegetables & Sweet Potato Fritters

With its focus on quality and tradition, the kitchen promises an elevated experience for K-food lovers.

800+ Products and Exclusive Private Labels

Shoppers can explore a massive assortment of over 800 Korean products, including 169 FairPrice-exclusive items and more than 28% newly launched selections. The range features two standout private labels:

• Yorihada – premium ready-to-cook and ready-to-eat Korean meal solutions
• Good Today – a curated line of beverages and snacks

Whether you’re stocking up on staples or discovering new flavours, LOTTE Mart Express guarantees continuous culinary surprises.

Interactive Zones Bring Korean Culture to Life

Adding to the immersive experience is an AI photobooth where shoppers can virtually don traditional Korean hanboks, making every visit fun, memorable, and highly Instagram-worthy.

Public Event on 13 December 2025

FairPrice Xtra JEM will host a vibrant K-Food and K-Pop celebration, bringing together music, flavours, and culture in one place.

Event Highlights:

• Special Appearance by Dayoung, fresh from winning Best Solo Artist at the 2025 KGMAs
• Live Korean Chef Showcase featuring Chef KANG Kibum and Chef KIM Siyoung, with tastings of new Yorihada Kitchen dishes
• Korean Bartender Showcase with mocktail and cocktail samplings using Good Today beverages
• New Product Tastings from exclusive LOTTE private labels
• AI Photobooth Fun to capture your hanbok-themed snapshots

Date: Saturday, 13 December 2025
Time: Dayoung’s appearance at 11:00 AM
Venue: FairPrice Xtra JEM, LOTTE Mart Express (#B1-21/22)

Launch-Day Promotions

Shoppers can look forward to a range of exciting rewards and giveaways:

• First 30 customers with a minimum $30 spend at LOTTE Mart Express on 13 December receive a $50 FairPrice Group e-voucher
• Spend on Good Today or Yorihada products for a chance to win prizes from a giant gachapon machine
• Receive an exclusive LOTTE Mart Shopping Bag with a minimum $20 spend
• Take part in the Dream a Korea Dream Lucky Draw (min. $10 spend) with more than $20,000 worth of prizes, including a pair of tickets to Korea plus a 3D2N stay at Lotte World Hotel

All promotions are while stocks last.