CHAGEE is warming up the holidays with a heart-stealing new release, inviting everyone to slow down, reconnect, and savour the little rituals that make the season meaningful. Launching 12 December, the brand introduces its seasonal Cocoa Oolong Milk Tea alongside an exclusive collaboration with Sanrio’s beloved Tanned Hello Kitty, the sun-kissed character adored across Asia for her radiant charm.
A Cup of Comfort for the Festive Season
At the centre of this year’s festive line-up is CHAGEE’s limited-edition Cocoa Oolong Milk Tea, crafted with:
- Premium Oolong from the UNESCO-listed Wuyi Mountains, prized for its roasted, floral and honeyed profile
- Côte d’Ivoire Gold Belt Cocoa, one of the world’s most celebrated cocoa origins
The result is a warm, velvety blend with a fragrant roasted aroma and a smooth cocoa finish, an ideal companion for slow conversations, cosy gatherings, or reflective year-end moments.
Where Warmth Meets Whimsy
The collaboration brings together the comforting tones of Cocoa Oolong Milk Tea with the cheerful glow of Tanned Hello Kitty, a tropical-inspired collectible favourite across APAC. Her sunlit personality and cocoa-toned design align perfectly with CHAGEE’s newest drink, making the pairing feel festive, familiar, and joyfully comforting.
Limited-Edition Festive Collectibles
To celebrate the collaboration, CHAGEE is unveiling a range of holiday-ready merchandise featuring Tanned Hello Kitty. Cute, collectible, and perfect for gifting, the exclusive line includes:
- The Snuggle Snap
- The Cuddle Sling
- The Plushie Charm
- The Mini Charm
Each piece offers a delightful touch of Hello Kitty’s sunny spirit, whether clipped onto a bag, carried as an accessory, or gifted to someone special.
Singapore-Exclusive Festive Offers
Singapore fans can enjoy the new Cocoa Oolong Milk Tea in Regular ($5.20) or Large ($6.20), served in limited-edition holiday cups and an exclusive thermal bag carrier. Seasonal bundles roll out as follows:
From 12 December:
- 2 Large Cocoa Oolong Milk Teas + complimentary Snuggle Snap
- 1 Large Cocoa Oolong Milk Tea + Cuddle Sling ($21.20)
From 19 December:
- 2 Large Cocoa Oolong Milk Teas + Plushie Charm ($21.40)
- CHAGEE App Voucher Bundle + redeemable Mini Charm
CHAGEE Loves Hello Kitty Pop-Up at Orchard Road
From 13–22 December, CHAGEE will host the CHAGEE Loves Hello Kitty Pop-Up at Orchard Road (in front of Mandarin Gallery), transforming the space into a cosy festive trail.
Visitors can look forward to:
- A cabin-inspired entrance with a festive stamp card
- Tasting sessions at the Cocoa Oolong Festivi-Tea Bar
- A DIY CHAGEE Christmas Bauble crafting station
- A charming Christmas-themed photo spot
- Exclusive rewards upon completing all five stations
