adidas Opens Flagship Store at Jewel Changi Airport, Blending Heritage with Innovation

adidas has officially opened its newest flagship store at Jewel Changi Airport, creating a destination that seamlessly merges sport, culture, and design. Spanning two levels, the new retail space redefines the shopping experience by bringing performance and lifestyle collections together in one immersive environment.

Inspired by Singapore’s rich Peranakan heritage, the store’s interior features traditional tile motifs reimagined with a modern twist. One of its most striking design elements is the integration of the iconic Jewel Rain Vortex into the Level 2 backdrop, paying homage to the architectural landmark while elevating the retail experience.

Level 1 serves as a dedicated women’s zone, designed to celebrate sport and style with an empowering, feminine touch. On Level 2, the men’s collection takes center stage alongside experiential offerings such as the “Made for You” customisation studio, where shoppers can personalise their Three Stripes pieces.

Adding to the premium experience, the Y-3 Premium Corner spotlights the long-standing collaboration between adidas and designer Yohji Yamamoto, featuring a minimalist black palette that speaks to understated luxury.

Store Details:

• Location: 78 Airport Blvd., #02-203 Jewel Changi Airport, Singapore 819666
• Operating Hours: 10am – 10pm