The LEGO Group Brings F1 Fever to Singapore with First-Ever Grand Brix Speed Hunt

The LEGO Group is shifting into high gear for the Formula 1 Singapore Grand Prix 2025, rolling out its first-ever LEGO F1 Grand Brix Speed Hunt: a citywide scavenger hunt that promises adrenaline, fun, and a test of wits for LEGO and racing fans alike.

A Citywide Race with Local Creators

From 25 September to 5 October 2025, fans can join the chase to uncover 10 hidden LEGO F1 Collectible Race Cars, each representing one of the ten F1 teams on the grid. The hunt is powered by local content creators Jazliyana Lee (@jazliyanaparis), Leah Shannon (@mizchiefmagikk), Thomas Kopankiewicz (@heythomask) and Umehara Keiji (@umeandhara), who will drop exclusive clues on their social media channels.

The first hints have already been released through Instagram Reels and TikTok, with more to follow throughout the week on creators’ Instagram Stories. Each discovery brings participants closer to the finish line and to exclusive prizes.

How to Join the Hunt

1. Follow the participating creators’ channels for location clues.
2. Find the hidden LEGO F1 car, snap a photo, and scan the QR code beneath it.
3. Send the photo and unique code to LEGO Singapore’s Official Facebook Page.

The 10 quickest fans to complete the challenge will win a full set of LEGO Formula 1 Speed Champions series (worth SGD$439).

LEGO Experience the Thrill at ION Orchard

The celebrations don’t stop there. From 25 September to 12 October 2025, LEGO and Formula 1 will present Experience the Thrill at ION Orchard, open daily from 11am to 9pm.

The highlight? A life-sized LEGO Williams Racing FW46 F1 Car, built from over 400,000 bricks and spanning 5.5 metres long. Fresh from its appearance at the Miami Grand Prix Drivers’ Parade, the model makes its Asia Pacific debut in Singapore.

Fans can also step into the shoes of elite racing teams at interactive stations, testing their speed in pit stop challenges, reaction times, and stamina.

Exclusive Rewards and Promotions

Race season excitement extends beyond the event floor. From 12 September to 30 October, fans who spend a minimum of SGD$99 on LEGO City, LEGO Speed Champions, or LEGO Technic sets can enter to win luxury hotel stays with Pan Pacific Hotels Group, including Pan Pacific Singapore, PARKROYAL COLLECTION Marina Bay, and PARKROYAL on Beach Road. One lucky shopper from the Experience the Thrill event will even score a premium stay at Pan Pacific Serviced Suites Beach Road.