Jetset with Sanrio: New Blind Box Key Rings and Miniature Sets Launch in Singapore

Play Nation recently launch an innovative new line of Sanrio collectibles in August, offering fans a fresh way to build and play with Hello Kitty and friends.

The launch introduces three new product lines: Sanrio Pikku! A Miniature World, the expansion set Pikku Pikku!, and the Jetset Journeys Blind Box Key Rings. This marks a significant innovation in construction play for the brand, reimagining the kawaii worlds of Sanrio characters in a cute, compact, and portable format.

The flagship product, Pikku! A Miniature World, is designed to fit in the palm of your hand.

It features miniature building blocks engineered to create exceptionally detailed, display-ready scenes. The launch collection includes five unique worlds, each starring an iconic Sanrio character on a seasonal adventure.

Builders can join My Melody on a Spring Picnic, Hello Kitty at the Beach Club, Pompompurin at Summer Camp, Kuromi at the Fall Cafe, or Cinnamoroll in a Winter Wonderland.

Each set comes in a 9cm carry-case with mini blocks, detailed furniture, and a 3cm character figurine, priced at S$29.90.

For added customisation, the Pikku Pikku! expansion sets (S$12.90) offer interchangeable add-ons like the My Melody Floral Fountain and Hello Kitty Surf Shed. These allow fans to mix, match, and refresh their Pikku! scenes and are fully compatible with other Play Nation Mini Blocks collections.

Expanding on the theme of portable fun, Play Nation is also launching Jetset Journeys, a blind box series of buildable key rings (S$18.90). This series incorporates tiny, buildable scenes into a functional hanging accessory, featuring 10 globetrotting themes to collect, including Hello Kitty Imperial City, Kuromi Tropical Trails, and Pompompurin Safari Quest.

The new Sanrio Pikku!, Pikku Pikku!, and Jetset Journeys collections are now available at FairPrice, FairPrice Finest, FairPrice Xtra supermarkets, and selected Cheers and FairPrice Xpress stores.