PUMA x Rosé Blooms in Shanghai with Immersive Global Launch

Shanghai lit up as PUMA and global artist Rosé unveiled their first-ever collaborative collection through an immersive launch event that brought fans directly into Rosé’s creative world.

The curated space unfolded like a journey starting with a runway-inspired photo moment before leading guests into interactive zones that blended fashion, art, and personal storytelling. Visitors snapped shots in a custom photobooth, discovered the collection through a striking 3D holographic showcase, and even styled their own PUMA x Rosé looks on-site. Adding a personal touch, Rosé shared intimate voice memos while fans left heartfelt notes on a dedicated letter wall.

The event culminated in a special appearance by Rosé, making the global launch an unforgettable celebration of her artistry and PUMA’s design innovation.

The PUMA x Rosé collection is now available at PUMA website, PUMA 313@somerset, PUMA VivoCity, PUMA Bugis+, and selected Limited Edt stores.