On and Zendaya Launch “Be Every You” Campaign with First Co-Created Sneaker

Swiss sportswear label On has teamed up with Emmy-winning actress and producer Zendaya to launch Be Every You: a new campaign that celebrates identity, duality, and the freedom to move as every version of yourself.

As both muse and creative partner, Zendaya brings her vision to life in a visual story that reflects On’s ethos of empowering individuals through motion. The centerpiece of the collaboration is the Cloudzone Moon, Zendaya’s first co-designed sneaker with On. Featuring a breathable mesh upper, supportive heel, and signature CloudTec cushioning, the design blends performance comfort with an effortlessly bold silhouette.

Alongside the sneaker, the collection introduces versatile apparel built for movement and style from structured bomber jackets and sleek bodysuits to coordinating track sets that transition seamlessly from studio to street.

The Zendaya Edition is available now at On Store Singapore, Jewel Changi, and online.