Rosé Blooms with First-Ever PUMA Collection: A Rose for a Rose

Global ambassador Rosé steps into the design spotlight with her first full collection for PUM, PUMA x ROSÉ, a monochromatic drop that blends sporty heritage with her signature femininity and quiet confidence.

Drawing inspiration from her own style, the collection pairs oversized basics with tailored details, while introducing a special “ROSIE” wordmark that threads throughout the range. At its heart are two fresh spins on the iconic PUMA Speedcat:

• Speedcat Ballet: A pointe-inspired silhouette with elegant lace-up detailing.
• Speedcat OG Premium: A bold reinterpretation featuring statement laces that envelop the upper.

On the apparel front, Rosé infuses PUMA’s classic sportswear with modern ease. Oversized Track Jackets, Relaxed Track Pants, Half-Zip Jackets, and Full-Zip Hoodies deliver roomy comfort, while a Mesh Top with the striking “ROSIE” graphic adds edge. Playful accessories like the X-Small Duffle and Micro Grip complete the lineup with proportion-bending charm.

The campaign brings the collection to life through ethereal imagery: dreamlike shots set against lush greenery, reflecting Rosé’s poetic vision of quiet rebellion, honest expression, and everyday confidence.

The PUMA x ROSÉ collection is now available at PUMA website, PUMA 313@somerset, PUMA VivoCity, PUMA Bugis+, and select Limited Edt stores.