This Mid-Autumn Festival, tucked away in the heartlands at Yishun, He Bakes emerges as a delightful boutique purveyor of handcrafted festive goodies. Founded by He Jinzeng, a passionate baker with over two decades of experience who started at age 16, this cosy brand channels paternal warmth into each of their creations. Encouraged by his two daughters, He Yurou and He Yuxuan, He transformed a journey of baking into a heartfelt enterprise inspired by love and family.
Their 2025 Mid-Autumn collection is now available for delivery (S$10) or pickup (free). Early bird customers spending S$200 or more are treated to a complimentary gift as a small incentive.
Expect the usual classic favourites like Pure White Lotus Seeds with Mashed Yolks (S$68) and Pure White Lotus Seeds (S$58), alongside novel creations such as:
The Zhu Zai Biscuits, made from leftover mooncake skin dough, is full of nostalgia for me, reminding me of my childhood years when my cousins and I used to crave for this during the Mid-Autumn Festival.
Against the backdrop of Singapore’s vibrant mooncake scene, from luxurious hotel offerings to artisanal collections, He Bakes earns its place as a heartfelt, approachable alternative.
Unlike the lavish keepsake boxes of five-star hotels, these homey, flavour-forward mooncakes deliver authenticity with a personal touch, ideal for families and close gatherings.
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