MrBeast Burger, the fast-growing virtual restaurant brand founded by American YouTube star Jimmy Donaldson, has launched in Singapore through a tie-up with social enterprise Dignity Kitchen.
The brand made its debut on 15 August, with food prepared at Dignity Kitchen’s Boon Keng Road site. Orders are now available for delivery through GrabFood, Foodpanda, and mrbeastburger.sg.
Customers can also walk in for self-pickup during operating hours.
MrBeast Burger was introduced in the United States in 2020 and has since expanded, with more than 2000 outlets across 17 different countries including Australia, Switzerland, and Mexico. It operates as a delivery-first concept, using existing kitchens rather than building dedicated restaurants. The model allows food and beverage operators to maximise unused kitchen capacity, creating new revenue streams while tapping into MrBeast’s global following.
In Singapore, the brand is brought in by Xolutions Int, led by Nichol Ng, who is the Chief Executive of The Food Bank Singapore.
Dignity Kitchen, which trains and employs the differently abled and disadvantaged, is the first operator. The hawker centre seats about 80 diners and is seven minutes from Boon Keng MRT.
Highlights include:
For groups, the Beast Style Party Set ($378) is available for pre-order. It features 10 burgers along with two Singapore-exclusive desserts, cookie fries and a burger-shaped chocolate cake, created with local bakery Bob the Baker Boy.
The eatery is not halal-certified, but no pork or lard is used.
To mark Singapore’s 60th birthday, 60 “Golden Decals” will be hidden in burger boxes from now until October 15, 2025.
Each decal can be redeemed for a $60 cash voucher.
Dignity Kitchen
Address:
69 Boon Keng Road, #01 Red Building, Singapore 339772
Opening Hours:
Monday to Saturday, 8am to 3pm
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