Hue Turns Two: Singapore’s Home-grown Mood-Boosting Chews Celebrates With Upgraded Formulas and New Flavours

Local wellness brand hue, known for its science-backed mood-boosting chews, has marked its second anniversary.

The brand, which has gained a loyal following for making mental wellness both accessible and enjoyable, celebrated the milestone with a refreshed product line and a recently concluded promotional contest.

Founded on the principle that daily life can often feel monotonous and draining, hue positions itself as a “mood science partner.”

The brand addresses the modern desire for variety and mental well-being through its range of tasty, functional supplements designed to integrate seamlessly into one’s daily routine.

The core of hue’s appeal lies in its combination of natural ingredients with scientific research. Each chew is said to be formulated with active components studied for their effects on mental states, offering a practical tool for individuals to proactively manage their mood. The products are designed to deliver a specific benefit, ranging from a moment of calm to a burst of energy or even for a general uplift.

To celebrate its second year, hue has enhanced its lineup with two new flavours and improved formulas for a more effective experience. The complete range now includes:

Calming Chew (Blueberry Earl Grey): Designed to soothe the mind and promote a sense of peace and tranquility.

Fulfilling Chew (Sea Salt Pistachio): Aims to help manage stress and enhance feelings of inner contentment.

Energising Chew (Passionfruit Tiramisu): Formulated to awaken the senses and help sustain mental energy throughout the day.

Uplifting Chew (Kyoho Grape): Created to enhance overall mood and support the body’s dopamine response.

This flavour expansion caters to a growing consumer preference for wellness products that are not only effective but also deliver a delightful sensory experience.

The brand recently wrapped up its anniversary promotion, which ran until 7 August. Customers who purchased a bundle of two or more boxes stood a chance to find a golden ticket in their order. Five lucky winners were eligible for mood-themed prizes, including a MacBook Air, a $600 Scoot travel voucher, a stress-reliever treatment worth $395, a premium weighted blanket by Weavve, and a limited-edition hue gift set.

As hue moves into its third year, it continues to solidify its presence in Singapore’s competitive wellness market by offering a unique, tasty, and scientifically-grounded approach to everyday mental well-being. The brand’s products are available for purchase on its official website, findmyhue.com, which offers free shipping on orders over S$35.