This Mid-Autumn Festival, Singapore heritage brand Thye Moh Chan is extending a warm invitation for a Reunion Under The Moon (潮韵飘香 共度中秋) with their latest collection of meticulously handcrafted Teochew mooncakes.
Available from 22 August to 6 October 2025 at all Thye Moh Chan outlets, as well as selected BreadTalk and Toast Box stores, this year’s line-up is a heartfelt celebration of tradition, family, and exquisite flavour, embodying the brand’s 82-year legacy.
As a recent recipient of the National Heritage Board’s Stewards of Intangible Cultural Heritage Award, Thye Moh Chan is recognised not just as a bakery but as a guardian of tradition. This dedication is baked into every offering, from the returning favourite Assorted Nuts with Lotus Paste (伍仁莲蓉) to the rich and creamy limited-edition Mao Shan Wang Durian (猫山王榴梿).
For those who find the more common Cantonese baked skin mooncake to be too sweet and dense in flavours, the Teochew-style mooncakes from Thye Moh Chan are know for its signature flaky, crumbly pastry crust. They are also less sweet in profile and lighter in flavour.
To honour the spirit of giving during the Mid-Autumn Festival, Thye Moh Chan has curated beautiful gift sets, with packaging inspired by the intricate art of Teochew embroidery. Vibrant peony blossoms, a symbol of prosperity and honour, adorn each box, transforming them into a meaningful gesture of togetherness.
The new Joyous Reunion set (月圆团圆) presents the four perennial classic mooncakes alongside a Little Tau Sar Piah Pouch and two porcelain tea cups, perfect for a complete festive experience.
Beyond the mooncakes, the festival offerings extend to traditional Teochew pastries exclusive to their outlets, such as the fragrant Traditional Teochew Mooncake and the coveted Black Sesame Cake, ensuring there’s something for every palate.
To make the celebrations sweeter, an early bird special offers 15% off all mooncake sets purchased from 22 August to 21 September 2025.
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