Hug Your Favourite Brew: CHAGEE Unveils Adorable Bes-tea Plushie Collection

CHAGEE is serving up comfort in a whole new way with the launch of its Bes-tea Plushie Collection — a heartwarming lineup of huggable plushies inspired by the brand’s beloved milk tea favourites.

Dropping on 18 July, the collection brings to life iconic CHAGEE drinks like the BO·YA Jasmine Green Milk Tea and Peach Oolong Milk Tea, each reimagined as charming characters with their own backstory, personality, and identity card. Packaged in blind boxes, these plushies offer a surprise in every sip-worthy unboxing — with eight unique designs to collect.

Timed just before International Friendship Day (30 July), the Bes-tea Plushies embody CHAGEE’s “Together” spirit. Each soft companion represents a different kind of friend — from the one who always makes you laugh to the quiet supporter who’s simply always there. They’re the perfect gift, desk buddy, or sofa snuggle.

How to Get Your Bes-tea

From 18 July, you can snag your very own plushie by purchasing a Bes-tea bundle at CHAGEE outlets:

• 1 Large Peach Oolong Milk Tea for $14.90
• 1 Large Earl Grey Milk Tea for $15.20
  (Each comes with a blind-box plushie, while stocks last.)

Don’t Miss the Bes-tea Pop-Ups

From 18 to 31 July, head to VivoCity or orchardgateway for the Bes-tea pop-up experience. Snap pics with the larger-than-life plushie installation, strike a pose with your own Bes-tea, and post it on Instagram or Facebook for a chance to win the entire plushie set plus a jumbo-sized plushie.

At VivoCity, step into a playful Bes-tea world where plushies lounge by the pool and picnic in pastel-perfect photo zones. You can also join the Spot the Bes-tea in-store hunt:

• Search for hidden plushies at CHAGEE VivoCity
• Scan QR codes and take a short quiz via the CHAGEE app
• Answer correctly to unlock a 1-for-1 Large Drink voucher (limited redemptions available)

Explore the full collection in-store or on the CHAGEE app, and share your cutest moments using #BesTeaPlushie and #CHAGEESG..