HUAWEI Pura 80 Series: Redefining Mobile Photography with Style, Power, and Precision

HUAWEI has officially launched its latest flagship smartphone lineup—the Pura 80 Series, setting a bold new standard for mobile imaging and design. With pre-orders kicking off in Singapore on 22 July 2025, the Pura 80 Ultra and Pura 80 Pro bring a powerful blend of artistic flair, next-gen camera technology, and intelligent performance to users worldwide.

A Dazzling Statement in Design

Inspired by the brilliance of fine jewellery and luxury timepieces, both the Pura 80 Ultra and the eye-catching Glazed Red Pura 80 Pro feature the all-new Dazzling Forward Symbol design. Radiating a dynamic sunray motif and intricate light-play, the Ultra model is further distinguished by a striking golden ring around the lens—symbolizing the forward motion of innovation and elevating the phone to a statement piece.

Groundbreaking Camera Power

The Pura 80 Pro boasts a revolutionary 1-inch Ultra Lighting Camera, engineered to capture incredible detail even in low-light environments. Paired with the Ultra Chroma Camera, the device delivers vivid and accurate color reproduction, perfect for capturing true-to-life night scenes.

Meanwhile, the Pura 80 Ultra introduces the game-changing Switchable Dual Telephoto Camera, enabling smooth transitions between 3.7x and 10x zoom for stunning portraits and sharp close-ups. With HUAWEI’s upgraded XMAGE technology and industry-leading telephoto sensors, users can expect ultra-clear images, cinematic compositions, and 4K video that brings stage performances and cityscapes to life with vivid colour and clarity.

Smart AI. Smarter Controls.

The Pura 80 Series debuts the AI Smart Controls Button, offering instant access to key functions like the camera, flashlight, or AI Lens—all customizable and secured with fingerprint recognition. AI Noise Cancellation enhances voice clarity during calls, removing ambient noise on both ends for distraction-free conversations anytime, anywhere.

Built for Performance and Durability

Under the hood, both devices are powered by a 5170mAh battery, supporting 100W HUAWEI SuperCharge and 80W Wireless SuperCharge—ensuring all-day usage with minimal downtime. The Pura 80 Ultra further strengthens its appeal with 2nd-Gen Crystal Armor Kunlun Glass, boosting scratch resistance by 16 times and drop protection by 25%, delivering unmatched durability for everyday adventures.

Pricing and Availability

• HUAWEI Pura 80 Ultra: S$1,898
• HUAWEI Pura 80 Pro: S$1,398
  Pre-orders begin 22 July 2025 via the HUAWEI Official Stores on Lazada, Shopee, and TikTok Shop, with early bird vouchers offering up to S$50 off from 14 July (8pm) to 2 August.

The series officially hits shelves from 2 August 2025, available at HUAWEI Experience Stores, M1, and leading retailers including Best Denki, Challenger, Courts, and SprintCass.