The ‘National Tee’ of Singapore? How UNIQLO’s AIRism is Helping Urbanites Beat the Heat and Sweat

As global temperatures rise and urban weather grows more erratic, UNIQLO’s AIRism range has quietly become the unofficial “national tee” for Singaporean men (and women) battling humidity, sweat, and sudden downpours.

A recent UNIQLO survey of 7,000 commuters across seven major cities, including Tokyo, New York, and Shanghai, highlights how unpredictable weather is disrupting work, social lives, and even fashion choices. While Singapore was not part of the study, the findings hit close to home for locals who have long relied on AIRism’s sweat-wicking magic to survive the MRT rush and tropical heat.

Why AIRism is Singapore’s Go-To Armour

Walk into any neighbourhood in Singapore and I guarantee you will be able to find someone wearing a UNIQLO AIRism tee in a matter of minutes or even seconds. The reason? They are the ultimate urban survival tool:

  • Sweat-proof: 72% of young adults globally fret over sweat stains. Imagine the stress levels in 90% humidity.
  • Odour-fighting: 59% of survey respondents worry about body odour. AIRism’s anti-stink tech is a game-changer for crowded spaces like in the MRT train or public buses.
  • Commuter-approved: With 70% buying clothes specifically for transit comfort, it is no wonder Singaporeans opt for AIRism.

Survey Snapshot: Weather Woes Go Global

UNIQLO’s findings reveal a universal struggle:

  • 86% report more unpredictable weather in their cities.
  • 65% cannot stay comfortable during the day, especially in transit.
  • 56% of millennials have canceled plans due to outfit discomfort.

Sound familiar? In Singapore, where “rain or shine” means both in one hour, the demand for adaptable clothing is not surprising.

Dressing for the Urban Battlefield

Psychologist Dr. Dion Terrelonge explains: “Unpredictable weather spikes stress, but clothing is one thing we can control.” Her tips for Singaporeans:

  1. Layer like a pro: AIRism undershirts + lightweight outerwear = sweat-free transitions from steamy streets to freezing offices.
  2. Opt for “mono-seasonal” pieces: 46% of respondents ignore seasonal trends, a smart move in a country with only “hot” and “hotter” seasons.
  3. Embrace dopamine dressing: A pop of colour (even hidden under a shirt) can boost mood in grey skyscraper jungles.


From Tokyo’s subway to Singapore’s hawker centres, AIRism has become the stealth MVP of urban life:

As climate chaos reshapes how we dress, UNIQLO’s survey proves one thing: functional fashion is now a survival strategy. The popularity of the AIRism line in Singapore validates this.

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

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