adidas Singapore Launches Expanded “Rep Your Hood” Tee Collection to Celebrate SG60

In celebration of SG60 and the upcoming National Day, adidas Singapore has unveiled six bold new additions to its popular “Rep Your Hood” collection. The updated lineup now features 17 designs in total, each inspired by a distinctive Singaporean neighbourhood.

The new designs – Bukit Timah, Chinatown, East Coast, Jalan Besar, Kampong Glam, and Little India – join an existing collection that celebrates areas such as Tampines, Yishun, Hougang, and more. Each t-shirt captures the unique sights, sounds, and cultural elements of its respective neighbourhood, blending heritage with the brand’s signature sporty aesthetic.

From the cheeky monkey of Bukit Timah to the architectural elegance of Kampong Glam and the vibrant colours of Little India, these designs offer Singaporeans a way to proudly represent their roots, just in time for the National Day festivities on 9 August.

Check out all 17 designs here:

All tees are available exclusively via print-on-demand at select adidas Made For You counters, priced at $14 per design for heat pressing onto plain tees ($35 each). The full range of designs is available at:

• adidas Brand Centre Orchard
• adidas Marina Bay Sands
• adidas VivoCity Performance (Level 1)

Selected designs are also available at:

• adidas Bugis Junction
• adidas Causeway Point
• adidas ION Orchard
• adidas Northpoint City
• adidas Suntec City
• adidas Waterway Point
• adidas OG People’s Park

GPS Art Challenge: Run and Win

To mark SG60, adidas is also inviting the public to join the adidas Runners Singapore GPS Art Challenge. Participants are encouraged to run around local neighbourhoods using the adidas Running App and creatively shape their GPS route into artwork that reflects each area’s character.

To enter, runners simply:

• Track their route via the adidas Running App
• Submit a screenshot of their GPS “artwork” on Instagram
• Tag @adidasSG and use the hashtag #adidasRunnersSG (public accounts only)

The top three most creative submissions will win a t-shirt of their choice from the collection. The contest runs until 31 August 2025.

A Neighbourhood-Inspired Look at the New Tees

• Bukit Timah – Featuring a mischievous monkey and lush forest trails, this tee nods to Singapore’s iconic nature reserve.
• Chinatown – Pays tribute to its heritage as 牛车水 (bullock cart water), highlighting the grit of its early settlers.
• East Coast – Celebrates outdoor fun with imagery of cycling, swimming, and the sea.
• Jalan Besar – A salute to Singapore’s sporting legacy and love for football.
• Kampong Glam – Inspired by symmetrical shophouse architecture and the district’s creative energy.
• Little India – Reflects the vibrancy and bold spirit of the Originals culture.

Other highlights from the wider collection include:

• Ang Mo Kio’s tranquil bird-song culture
• Jurong’s mix of industry and recreation
• Sengkang’s last kampung spirit
• Yishun’s chaotic charm

For more details and to explore the full collection, visit selected adidas Singapore stores or the official adidas website.