LG Introduces LG Subscribe in Singapore: A Smarter Way to Own and Care for Home Appliances

LG Electronics is transforming how Singaporeans experience home living with the launch of LG Subscribe — an all-inclusive appliance subscription service designed to offer convenience, flexibility, and expert care at a predictable monthly cost.

Own Less, Live More: The Future of Home Appliances

With its ‘Live Grand, Pay Gradual’ approach, LG Subscribe eliminates the usual headaches of appliance ownership such as high upfront costs, limited warranties, and expensive maintenance. Instead, consumers can now enjoy premium LG products with a worry-free subscription model that includes everything — from delivery to long-term care.

Tailored to suit a range of lifestyles, from budget-conscious families to busy professionals, LG Subscribe offers:

• No upfront payment — just one flat monthly fee
• Annual or biannual expert care, depending on the product
• Full warranty coverage, parts replacement, and routine maintenance

Flexible Plans for Every Need

Available in 3-, 5-, and 7-year plans, LG Subscribe lets users pick the duration and price point that best suits their household. Rates vary based on the appliance and plan, but all packages include the product, professional upkeep, and extended warranty.

Popular examples include:

• LG Styler (SC5GMR80H): From S$75/month (7-year plan)
• PuriCare Aero Furniture (AF20CREAM): From S$25/month (7-year plan)

Each subscription offers transparent, all-in pricing — no hidden fees, no surprises.

Smarter Value: The LG PuriCare Water Purifier Case

LG shows how subscribing can save money in the long run. Owning the LG PuriCare Water Purifier (WD518AN) outright would cost around S$4,339 to S$5,419 over 5–7 years, factoring in purchase price, warranties, filter replacements, and maintenance.

With LG Subscribe, the same purifier is available for about S$3,600 (5-year plan) or S$4,200 (7-year plan), with biannual filter changes and professional servicing included — potentially saving subscribers up to S$1,219 over seven years.

Where and When to Experience It

Interested consumers can register or explore more here. Try it in person starting 16 June 2025 at the LG Suntec City Showroom (Suntec City Mall, #02-602, Tower 3). The service will expand to selected retailers across Singapore from Q3 2025.