Shopee Joins SG60 Celebration with Flag Distribution, Local Merchandise, and Community Support

Shopee is celebrating Singapore’s 60th National Day (SG60) in a big way — championing national pride, digital inclusion, and community spirit through a trio of meaningful initiatives. In partnership with the NDP 2025 Executive Committee (EXCO), Shopee has been appointed the main fulfilment partner for the Fly Our Flag initiative, marking a first-of-its-kind collaboration to help more households proudly display the Singapore flag.

Fly Our Flag: Free Flags, Islandwide Access

The Fly Our Flag campaign encourages residents to display the national flag from 1 July to 30 September 2025, reinforcing a shared sense of identity and unity. For the first time, households can redeem a complimentary flag through the Shopee app using Singpass, with collection available at over 3,000 Shopee Collection Points. For added convenience, doorstep delivery is offered at just $1.99. This partnership simplifies participation and spreads the spirit of celebration to every corner of the island.

Limited-Edition SG60 Merchandise: Designed by Singaporeans, for Singaporeans

To commemorate SG60, Shopee is unveiling a limited-edition merchandise collection launching on 1 July 2025, featuring winning designs from Mediacorp’s Design Pompipi competition. The curated products — from brands like Holistic Way, Ocean Health, Biofinest, New Moon, and Ebene — spotlight local creativity and offer a fun, meaningful way for shoppers to show their patriotism while supporting homegrown talents.

Empowering Seniors and Families Through Digital Inclusion

Shopee is also continuing its commitment to digital inclusivity through the Shopee Majulah Club — an initiative launched earlier this year to help seniors navigate online shopping with confidence. Members enjoy perks like 20% cashback with no minimum spend, exclusive deals from senior-focused brands, and free upgrades to Gold Tier with Next Day Delivery.

On-ground sessions complement these efforts, where volunteers assist seniors and families in using the Shopee app, distribute household essentials, and offer grocery vouchers — easing daily expenses while building digital confidence.

To learn more or redeem your flag, visit here between 9 June (12pm) and 15 July 2025 (11:59am).