TikTok Shop Turns 3: Discovery Commerce Redefines E-Commerce in Singapore

E-commerce in Southeast Asia is booming — and TikTok Shop is leading the charge. As the platform marks its third anniversary in Singapore this June, it’s clear this isn’t just another online marketplace. It’s a new era of discovery commerce, where content meets conversion in real time.

Since its 2022 debut, TikTok Shop has evolved from a rising contender to a major disruptor. As of April 2025, the platform boasts a 69% year-on-year increase in shoppers and a 75% spike in active local sellers, highlighting its role in transforming creators into entrepreneurs and helping small businesses thrive.

TikTok Shop’s success stems from its unique model — one that blends authentic entertainment, community-driven content, and instant engagement to power purchasing decisions. It’s not about searching for what you want. It’s about discovering what you didn’t know you needed — and buying it then and there.

To celebrate its third year in Singapore, TikTok Shop is kicking off the 6.6 Birthday Sale (1–7 June) with irresistible deals:

• Free shipping sitewide with no minimum spend
• Daily 50% off LIVE vouchers
• Stackable discounts of up to 70% off

With Southeast Asia’s e-commerce market projected to more than double to US$410 billion by 2030, TikTok Shop is redefining how people shop online.