This milestone is part of Star Living’s broader vision to go beyond furniture and address the evolving lifestyle needs of customers. “We saw a growing need among new homeowners for a convenient shopping experience. Many are furnishing their homes and buying electronic products at the same time. Expanding our offerings was a natural step,” reveals Koh Hong Jie, Group Retail Manager at Star Living.
Smart Living, All in One Place
Launching across Star Living showrooms at Sungei Kadut, Tampines, and Serangoon North, the initial electronics lineup includes:
Meanwhile, an in-store experience allows customers to test robot vacuums under actual furniture or see how small appliances complement different room layouts. This offers a practical and immersive shopping experience. For Well’s products, upon receiving an order, Star Living will liaise directly with Wells to manage fulfilment and installation, providing a seamless, end-to-end experience for the customer.
A Glimpse Into the Future
This electronic product launch is just the beginning of Star Living’s journey into broader lifestyle categories. With custom carpentry services already in the pipeline, the brand is exploring new ways to integrate smart living and furniture design— including future possibilities like tech-integrated furniture and smart home systems.
“This expansion reflects a shift in how Singaporeans shop for their homes. By curating electronics that seamlessly integrate into real living spaces, we are hoping to redefine what a modern home store can be,” Koh Hong Jie, Group Retail Manager at Star Living says.
Star Living will evaluate the initiative based on showroom engagement, sales metrics, and customer feedback, particularly the attach rate of electronics purchased alongside furniture.
The brand welcomes media and customers to explore the new electronics range in person at its showrooms, where furniture meets functionality and style meets smart living.
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Star International is a vertically integrated company involved in the design, manufacturing, retail, and export of household furniture and accessories. Their furniture range such as dining tables, sofa and bedroom furnishings caters to urban dwellers seeking practical home living solutions. The brand covers a retail presence of 5 retail points in Singapore, 9 in Taiwan, and 1 in Malaysia.
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