Sony Days Mid-Year Promotion 2025 Returns with Next-Gen Launches and Massive Savings

Sony Days is back! From 16 May to 30 June 2025, Sony’s highly anticipated mid-year promotion rolls out across Sony Stores islandwide and online, delivering unbeatable deals, groundbreaking product launches, and immersive experiences for all.

Whether you’re a creator, audiophile, movie buff, or tech lover, this is your moment to bring home the Sony gear you’ve been eyeing. For the best savings, visit here to unlock early access to exclusive online vouchers.

Unlock the Senses with Exclusive Deals and All-New Tech

This year’s Sony Days promotion features unbeatable discounts across flagship categories like digital imaging, home entertainment, and personal audio. Fans can expect the arrival of headline products including:

• WH-1000XM6 noise-cancelling headphones
• BRAVIA 8 II and BRAVIA 5 TVs
• Xperia 1 VII smartphone
• The latest Alpha cameras and G Master lenses

At Sony Stores, My Sony Rewards members can also earn 2X points, while all visitors can enjoy hands-on workshops, Gachapon prizes, and a shot at winning up to $15,000 with the Karate Chance Wheel.

Must-Have Product Highlights

WH-1000XM6

Sony’s flagship headphones get a powerful upgrade with studio-quality sound, intelligent noise cancelling, and a foldable, travel-ready design.

• Available at S$649
• Trade-in deals up to S$150 during promotion

WF-C710N Earbuds

Your everyday wireless companion in four trendy shades, featuring water resistance and multi-point Bluetooth.

• Now S$149 (U.P. S$199)

BRAVIA 8 II QD-OLED TV

A cinema-grade experience at home with XR Triluminos Max, Acoustic Surface Audio+, and stunning visuals in 55″ or 65″.

• Starts from S$3,699
• Includes free SONY PICTURE CORE and complimentary wall-mount

BRAVIA 5 Mini LED TV

The ultimate big screen experience with local dimming and pro-level visuals from Sony’s XR Backlight Master Drive.

• Starts from S$2,799
• Comes with free SONY PICTURE CORE and complimentary wall-mount

BRAVIA THEATRE Bar 6

A sleek soundbar system with Dolby Atmos and DTS:X, up-firing speakers, and seamless TV integration.

• S$799 (U.P. S$999)

Xperia 1 VII

Combining the best of BRAVIA, Alpha, and Walkman tech, this smartphone offers cutting-edge performance across visuals, sound, and camera.

• Pre-order at S$1,989 with a free gift bundle (WH-1000XM5 and case)
• Top-up S$200 to upgrade to WH-1000XM6

Alpha A7C II Camera

Compact yet powerful, this full-frame camera delivers outstanding imagery for travel, street, and everyday creativity.

• Special price: S$3,229 (U.P. S$3,429)

New G Master Lenses

• SEL50150GM (50–150mm F2) – S$4,949
• SEL2870GM (28–70mm F2) – S$4,069
  Perfect for professionals and creators seeking prime-level quality and versatile shooting.

Sony Days Roadshow

From now until 29 June 2025, catch the Sony Days Roadshows as they make their way across Singapore with unbeatable deals, exclusive bundles, hands-on experiences, and exciting prizes in tow.

Whether you’re a gadget lover, content creator, or simply looking to upgrade your home entertainment setup, these roadshows promise something for everyone. Visitors can engage in interactive demos, try their luck at fun games, and even walk away with exclusive Sony goodies. Don’t miss the crowd-favourite Gachapon — a sure-win prize machine open to My Sony Rewards members who sign up on-site. Prizes include Sony merchandise, movie tickets, and more.

• 30 May – 8 June: Millenia Walk
• 2 – 8 June: Funan Mall
• 2 – 15 June: Westgate
• 16 – 29 June: Wisma Atria
• 23 – 29 June: Parkway Parade

Create Like a Pro with Sony Days Hands-On Workshops

Get inspired and sharpen your skills with a curated lineup of Sony Days workshops, tailored for aspiring creators and curious hobbyists alike. Hosted at select Sony Stores, these sessions offer expert tips and hands-on experience with Sony’s latest gear:

• Capture the City in Motion – [313@somerset]
• Heritage Behind the Lens – [One Holland Village]
• Vlog Your Girl’s Trip Like a Pro in 90 Mins! – [Wisma Atria]
• Into the Wild – [Westgate]

Double Rewards, Better Value

For My Sony Rewards members, Sony Days is even more rewarding. Earn 2X points on selected purchases in-store and unlock exclusive vouchers and priority deals. First-come, first-served promotions make every visit worthwhile.

Win Big with Sony Cameras

Sony’s camera lovers are in for a treat — purchase any Sony camera, register your warranty, and stand a chance to win a GM lens worth up to S$4,000. With three winners to be selected, it’s the perfect moment to upgrade your kit.

Stay tuned and follow Sony Singapore on Facebook, Instagram, and TikTok for early access to deals and roadshow updates.