SHISEIDO Launches Upgraded Global Suncare Range with Breakthrough SynchroShieldRepair Technology

SHISEIDO is unveiling its upgraded Global Suncare range in Singapore this April 2025, powered by the revolutionary new SynchroShieldRepair Technology.

Drawing on over 100 years of suncare innovation, SHISEIDO — Asia’s No.1 Suncare brand — continues to set the benchmark in UV defense with a formulation that goes beyond protection to actively strengthen and repair your skin throughout the day. The new SynchroShieldRepair Technology forms a protective veil that becomes even stronger with heat, water, and sweat, while smoothing out uneven texture to ensure a consistent, flawless layer of coverage.

Infused with luxurious skincare benefits, the revamped collection features a new Algae Complex — a blend of five types of algae extract and glycerin — to keep skin deeply hydrated and glowing. Additionally, glycyrrhizic acid derivatives help soothe irritation, making this high-performance sunscreen a must-have for all skin types, especially for active, outdoor lifestyles.

Staying true to its eco-conscious mission, SHISEIDO has also enhanced its commitment to sustainability. The new packaging for the lotion and spray bottles (excluding caps and plugs) uses 70% plant-derived plastic, while the tube cream uses 30%. Through its Coral Respect initiative, SHISEIDO ensures that both formulations and packaging are designed to minimize environmental impact, protecting both your skin and the planet.

The SHISEIDO upgraded Global Suncare range includes:

• PERFECT SUN PROTECTOR LOTION (SPF50+ PA++++) – 50ml | SGD$70
• PERFECT SUN PROTECTOR CLEAR STICK (SPF50+ PA++++) – 50ml | SGD$45
• ULTIMATE SUN PROTECTOR LOTION MINERAL (SPF60+ Broad Spectrum) – 50ml | SGD$70
• PERFECT SUN PROTECTOR HYDRO GEL CREAM (SPF50+ PA++++) – 50ml | SGD$70

You can find the new range at SHISEIDO Boutiques, Sephora, and Shopee.