With Love Enters Final Month at Keong Saik, Welcomes New Brands and Celebrates a Heartfelt First Chapter

After eight inspiring months of spotlighting women-led brands from across Southeast Asia and beyond, With Love—the thoughtfully curated pop-up retail space at 23 Keong Saik Road—is entering its final month of operations, closing its doors on 25 May 2025.

(Left – Right:) Mary Knickrehm Kumar, Founder of With Love, Michelly Mondong, Co-Founder of KAMI, Haylea Khoo, Founder of Wustler, and Cindy Le, Founder of Fig & Tonka

Launched in September 2024, With Love was conceived as more than just a store—it was a community-driven platform to amplify small, intentional brands led by women. Since opening, the space has showcased over 30 labels from the Asia Pacific, offering a warm, mindful alternative to fast fashion through design rooted in craft, storytelling, and collaboration.

To mark its final chapter, With Love has introduced three new brands that echo its values of craftsmanship and conscious design:

(From Left to Right) Ella Dress from Tiffany Studios, Iconic Sleep Attire in Cloud Stripes from Wustler, Chérie Shirred Tiered Midi Dress from Paper Palette
  • Tiffany Studios (Vietnam) – Romantic, tailor-made womenswear blending traditional construction with modern flair.
  • Wustler (Malaysia) – Luxe sleepwear and loungewear made from butter-soft fabrics for elevated everyday living.
  • Paper Palette (Singapore) – Nature-inspired wardrobe staples, softly tailored for comfort and quiet creativity.

These new additions join a stellar line-up of designers whose work has defined the With Love ethos—from Fondest’s confident, curve-celebrating silhouettes to Fig & Tonka’s timeless Vietnamese tailoring, KAMI’s minimalist vegan bags, and Pithecanthropus’s contemporary pieces rooted in Indonesian heritage.

Brands like Cariño and Artisanat Handmade from the Philippines bring modern takes on resortwear and essential staples, while Hong Kong’s Annibody, Anaphe, and Parallel 51 focus on body-loving, seasonless style. Locally, Paradigm Shift Label and The Individual Society champion ethical fashion and expressive jewellery, while Nakedsol from Indonesia celebrates feminine strength through bold, fashion-forward footwear.

(From Left to Right) V Slip Silk Dress from Anaphe, Dahayu Dress from Pithecanthropus, Tiffany Top from Cariño, The Lili Knit Tank Top from Parallel 51
(From Left to Right) Orbs Ring from The Individual Society, AMOUR Dress from Annibody, Belle Dress from Paradigm Shift Label, Lucy Mules from Nakedsol

Throughout its journey, With Love has offered shoppers a refreshing retail experience—one grounded in purpose, passion, and people. As conscious consumers seek more meaningful alternatives, this community-powered concept has carved a new path for retail, one built on access, opportunity, and connection.

As With Love enters its final weeks, visitors are invited to explore the store one last time, discover new arrivals, and celebrate a vibrant collection of women-led, independent brands shaping the future of fashion.

With Love’s first concept pop-up store at 23 Keong Saik Road

With Love is open daily from 11am to 10pm until 25 May 2025 at 23 Keong Saik Road. Follow the journey on Instagram at @shopwithlovesg or visit here for more details.

Irone Kim

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