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HSBC Launches Prive: Unlocking Global Luxury for the Elite Traveler and Tastemaker

HSBC Singapore has officially launched HSBC Prive, a premier credit card crafted for the discerning elite—marking its debut in Singapore following successful rollouts in Hong Kong and India. Exclusively available to HSBC Global Private Banking clients, the card offers a gateway to a world of unmatched luxury, global access, and lifestyle privileges tailored for high-net-worth (HNW) and ultra-high-net-worth (UHNW) individuals.

Ashmita Acharya, Head of International, Wealth and Premier Banking, Singapore, HSBC; Harpreet Grewal, Global Head of Unsecured Lending, HSBC; Kai Zhang, Head of International, Wealth and Premier Banking, Asia, HSBC; Wong Kee Joo, CEO, HSBC Singapore; Julie Nestor, Executive Vice President, Marketing and Communications, Asia Pacific, Mastercard; Lok Yim, Regional Head of Global Private Banking, Asia, HSBC; and Tommy Leung, Head of Global Private Banking, South Asia, HSBC, at the launch of the HSBC Privé credit card.

A Card Built on Insight and Influence

Backed by in-depth research and client insights, HSBC Prive is designed for international-minded, entrepreneurial individuals who seek to connect, grow, and explore opportunities worldwide. The card reflects a growing trend in luxury spending, with Mastercard data revealing that credit card use among Asia Pacific’s UHNW and HNW clients nearly doubled between 2022 and 2023.

Curated for a Life Less Ordinary

Developed in partnership with Mastercard, HSBC Prive goes beyond traditional banking perks. Cardholders gain access to a dedicated Lifestyle Relationship Manager who can assist them in navigating a suite of elite benefits, including:

  • Unrivalled Access: Entry to over 150 private clubs, members-only lounges, and luxury workspaces across Asia, Europe, Australia, and the U.S.
  • Elevated Travel: Companion first or business class airline tickets, global lounge access, limousine transfers, exclusive hotel stays and upgrades, and travel insurance.
  • Distinctive Lifestyle: VIP treatment at Michelin-starred restaurants with complimentary tasting menus for guests, exclusive green fees at top golf courses, and fast-track privileges at iconic department stores in London and Paris.

What’s Next?

With Singapore as a key milestone in its global rollout, HSBC Prive is set to expand into other wealth hubs across Asia, reinforcing HSBC’s commitment to delivering banking experiences that are as personal as they are prestigious.

Irone Kim

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