Grassroots Advisers of Nee Soon GRC GROs and representatives from DBS/POSB and DBS Foundation at the DBS Foundation community pop-up market in Khatib, during which DBS Foundation announced a new SG60 programme for vulnerable seniors. This new SGD 7.3 million programme seeks to tackle nutritional and social isolation gaps among 6,000 vulnerable seniors over two years, and prepare them for healthier and more fulfilling lives as they age. [from left to right: Mr Louis Ng, Mr Lim Him Chuan (DBS Singapore Country Head), Minister K Shanmugam, Ms Carrie Tan, Ms Karen Ngui (Head of DBS Foundation and DBS Group Strategic Marketing and Communications), Mr Nelson Neo (Head of POSB)]
DBS Foundation is stepping up efforts to support Singapore’s vulnerable seniors with a new SGD 7.3 million programme aimed at tackling nutritional deficiencies and social isolation among lower-income individuals aged 60 and above.
Set to launch in June 2025, the initiative will provide twice-weekly nutritious meals to 6,000 seniors across 12 ageing towns over two years. The bank’s 14,000-strong workforce will also engage in monthly enrichment activities and quarterly grocery shopping trips to foster stronger social connections.
This initiative is part of DBS Bank’s commitment to commemorating Singapore’s 60th anniversary while addressing the evolving needs of the community. It follows a successful series of 38 pop-up markets held over the past seven months, where 30,000 lower-income households received essential groceries and financial literacy guidance.
Recognizing the deep connection between social isolation and poor nutrition, DBS Foundation is working with community partners to create a structured engagement programme. The initiative will offer:
This latest effort builds on DBS Foundation’s ongoing initiatives to support ageing societies and ensure that all individuals, regardless of background, can age with dignity and fulfillment. Last September, the foundation also launched the Impact Beyond series, fostering collaboration among impact-driven organizations to drive meaningful change.
Through this comprehensive support system, DBS Foundation is reinforcing its mission to create a more inclusive and resilient community for Singapore’s seniors.
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