[Promo Alert] Ayam Brand Expands Pulled Chicken Range with Four New Flavours

Ayam Brand has expanded its Pulled Chicken range with four new flavours.

Launched on 6 March 2025, the new flavours—Truffle Mayonnaise, Buffalo, Honey Mustard, and Cajun – join the existing Mayonnaise, Hot Chilli, and Black Pepper lineup, bringing the total selection to seven. This expansion builds on the success of previous flavours introduced in 2023 and 2024.

The new Pulled Chicken variants are available at FairPrice (75 stores) and Sheng Siong (33 stores) at a promotional price of 2 for $6.55 (U.P. $6.96), while stocks last. Shoppers can also purchase them online via RedMart and Pandamart.

Exciting Giveaways for Shoppers

To celebrate the launch, Ayam Brand is offering attractive giveaways in March 2025:

FairPrice Giveaway

• Grand Prize: A 4D3N cruise trip for two (worth $1,600).
• How to participate: Purchase any three cans of Ayam Brand Pulled Chicken at FairPrice and complete the entry form.
• Duration: 1 March to 31 March 2025, 23:59.
• Winner Selection: One winner will be randomly chosen and contacted via email by 3 April 2025.

Sheng Siong Giveaway

• Grand Prize: A 2D1N staycation for two at Shangri-La Rasa Sentosa (worth $800).
• How to participate: Purchase any three cans of Ayam Brand™ Pulled Chicken at Sheng Siong and complete the entry form.
• Duration: 1 March to 31 March 2025, 23:59.
• Winner Selection: One winner will be randomly chosen and contacted via email by 3 April 2025.

A World of Flavours in Every Can

The newly launched Pulled Chicken flavours draw inspiration from international cuisines:

• Truffle Mayonnaise (Italy): A rich and creamy combination of truffle-infused mayonnaise, offering a luxurious twist on classic comfort food.
• Honey Mustard (Egypt): A sweet and tangy blend inspired by Egyptian culinary traditions, featuring the perfect balance of honey and mustard.

• Cajun (Louisiana, USA): Bold and smoky with a signature mix of paprika, garlic, chilli, and thyme, evoking the essence of Louisiana’s Cajun cuisine.

• Buffalo (New York, USA): A fiery and tangy blend of vinegar and chilli peppers, paying homage to the birthplace of Buffalo sauce.

“With a rooster as our emblem, it was overdue for us to introduce an exquisite range of convenient and delicious products using chicken as the hero ingredient. With seven distinct flavours, we hope to have satisfied many of the cravings Singaporeans have. We are continuously innovating, and some of these flavours were inspired by suggestions from our fans in the consumer survey we conducted in 2024,” shared Ayam Brand General Manager, Mr Norman Delouis.