Beyoncé and Levi’s Reimagine Denim with Bold ‘Pool Hall’ Campaign

Beyoncé and Levi’s are back with Chapter 2 of the REIIMAGINE campaign, unveiling Pool Hall, a bold reinterpretation of Levi’s iconic 1991 ad. Following the success of Launderette, which paid tribute to a classic 1985 commercial, Pool Hall continues the evolution of Levi’s legacy through Beyoncé’s visionary artistry.

Directed by GRAMMY Award-winner Melina Matsoukas, the campaign film sees Beyoncé taking on Timothy Olyphant in a high-stakes game of pool, effortlessly exuding confidence in denim-on-denim. The campaign showcases Levi’s Ribcage Wide Leg jeans, Braided Vest, and Spade Trench, reimagined with custom embellishments that celebrate individuality and reinvention.

With a global launch spanning TV, digital, social media, and exclusive brand activations, Pool Hall encourages fans to make Levi’s their own. The campaign also features collaborations with global creators, inviting audiences to explore their personal style.

Captured by Emmy Award-winning cinematographer Marcell Rév and renowned photographer Mason Poole, Pool Hall cements Levi’s commitment to timeless denim and cultural storytelling.