Leica Marks 100 Years of Leica I with Exclusive Accessories Collection

In 1925, Leica revolutionized the world of photography with the introduction of the Leica I, the first mass-produced 35mm camera. A century later, Leica Camera AG is celebrating this groundbreaking achievement with a special anniversary collection that pays tribute to the brand’s rich history, impeccable craftsmanship, and iconic status in the photography world.

Commemorative Collectibles: “Ernst” and “Elsie” Teddy Bears

As part of the centenary celebrations, Leica has teamed up with renowned toymaker Steiff to introduce two exclusive collector’s Teddy bears—“Ernst” and “Elsie.” These handcrafted collectibles honor Ernst Leitz II, the visionary behind Leica’s success, and his daughter Elsie Kühn-Leitz, a key figure in the company’s legacy. Limited to just 500 pieces each, these detailed creations feature fine Leica-inspired elements, making them a must-have for both photography and memorabilia enthusiasts.

A Legacy of Innovation and Style

The “100 Years of Leica Accessories Collection” celebrates the profound influence of the Leica I on modern photography. The collection blends timeless style with innovative design, offering Leica enthusiasts a chance to own a piece of history.

For more details about the anniversary collection, visit Leica Century Accessories Collection.