CHAGEE Opens VivoCity Flagship Store with K-pop Star MINNIE of (G)I-DLE

CHAGEE marked the grand opening of its VivoCity flagship store with a dazzling celebration featuring MINNIE from the K-pop sensation (G)I-DLE. Despite heavy monsoon rains, hundreds of fans braved the weather, some arriving as early as 4 a.m., to catch a glimpse of their idol and join in the festivities.

As CHAGEE’s largest store in Singapore, the VivoCity outlet embodies the brand’s dedication to delivering authentic tea experiences to the local community. Attendees were treated to an unforgettable day of exclusive promotions, interactive activities, and limited-edition merchandise, all within a lively, K-pop-charged atmosphere.

A Star-Studded Celebration

Hosted by emcee April Kim, the event buzzed with excitement as fans sang along to (G)I-DLE’s hits like “Klaxon” and “Super Lady.” The energy soared during interactive segments, including a CHAGEE Trivia Game, where fans tested their knowledge for exclusive posters, and the Guess-the-Tea Challenge. MINNIE sampled CHAGEE’s signature drinks—Jasmine Green Milk Tea, Peach Oolong Milk Tea, and Da Hong Pao Milk Tea—revealing her favorite was the bold and rich Da Hong Pao Milk Tea.

A standout moment was the Dance Challenge, where fans performed (G)I-DLE’s viral hit “Queencard” on stage. MINNIE personally selected the winner, who walked away with a signed standee, exclusive merchandise, and a coveted photo opportunity with the K-pop star.

Exclusive Opening Promotions

From January 10th to 12th, customers visiting CHAGEE VivoCity can enjoy a range of special promotions, including:

• Exclusive Bundle Deals: Featuring limited-edition CHAGEE swag, such as the CHAGEE STTOKE Tumbler (16oz) and CHAGEE Glass Cup.
• 1-for-1 Deals: Enjoy bestselling drinks like Jasmine Green Milk Tea and Peach Oolong Milk Tea.
• Tear & Win Prizes: Stand a chance to win incredible prizes, including an Apple iPhone 16, Dyson Airstrait hairdryer, Jo Malone candles, Peranakan-inspired merchandise, and more.

With its immersive tea experiences and vibrant K-pop energy, CHAGEE VivoCity promises to be a new favorite spot for tea lovers and fans alike.