Yeo’s Unveils First-Ever Lunar New Year Blind Box Gift Set

This Lunar New Year, Yeo Hiap Seng (Yeo’s) is bringing a festive twist to its celebrations with the launch of its inaugural blind box gift set. Designed to surprise and delight, the gift set aligns with Yeo’s 2025 theme: “Usher in Good Fortune.”

Each set includes nine blind boxes, featuring a curated selection of Yeo’s festive beverages, including its beloved Chrysanthemum Tea, fan-favorites like Longan Red Date Drink, and exclusive Lunar New Year-themed gifts.

A Festive Surprise for Lucky Winners

Adding an element of mystery, these limited-edition blind boxes are perfect for sparking joy and serving as charming conversation starters during festive gatherings. Guests can enjoy picking their “lucky beverage of the year” from the set, embodying the spirit of good fortune and celebration.

How to Get Yours

These special gift sets aren’t for sale—they’re available exclusively through Yeo’s social media giveaway contest. Running from 11 to 20 January 2025, the contest offers the public a chance to win these coveted blind boxes. Full contest details can be found on Yeo’s Instagram page.

More Festive Initiatives

The blind box launch is just one part of Yeo’s broader Lunar New Year celebrations. Highlights include:

• Limited-edition Fortune Cat packaging for its iconic Chrysanthemum Tea.
• 3D installations made from recycled Yeo’s plastic bottles, created in partnership with FairPrice Group, showcasing sustainability and creativity.

Celebrate the Lunar New Year with Yeo’s and add an exciting touch of mystery to your festive season. Visit Yeo’s Instagram for details.