Huda Beauty Unveils the Irresistible Ube Collection

Get ready to turn heads with Huda Beauty’s electrifying new Ube Collection. Inspired by the luscious purple yam that’s become a fan favorite, this launch promises vibrant lilac hues across your favorite beauty essentials. Here’s what’s inside the collection that’s bound to have you “ubsessed”:

EASY BAKE LOOSE BAKING & SETTING POWDER IN UBE BIRTHDAY CAKE (SGD62)

Celebrate like Huda! Inspired by her tradition of indulging in Ube cake on her birthday, this limited-edition shade adds a unique twist to the iconic Easy Bake formula. The electric lilac tone, with subtle rosy pigments, blurs imperfections, brightens your undereye area, and delivers a perfect flush for that ultimate “Ube snatch.”

BLUSH FILTER IN UBE CREAM (SGD35)

The cult-favorite Blush Filter gets a lilac makeover! This ultra-creamy, blendable, and buildable blush creates a dreamy “ubelicious” flush with its bold electric lilac hue. Perfect for a soft-focus finish that’s playful and chic.

FAUX FILLER LIP GLOSS IN UUU-BABY (SGD32)

Say hello to your new go-to gloss! This sheer electric lilac shade is packed with vegan collagen and vitamin E derivatives, offering a glassy finish that hydrates and plumps for smoother, fuller lips. Perfect for that “lilac kiss” effect.

How to Nail the Ube Look

1. Blush it up: Apply the Blush Filter in Ube Cream to the apples of your cheeks and blend with your fingertips or a fluffy brush.
2. Brighten up: Set your undereye with the Easy Bake Ube Birthday Cake using a powder puff, starting at the inner corner and blending outward.
3. Gloss it out: Swipe on the Faux Filler Lip Gloss in UUU-Baby. For added definition, line your lips beforehand.

Get ready to glow in lilac! The Ube Collection is available now—don’t miss out on these show-stopping, limited-edition essentials.