Hennessy Introduces Stunning Lunar New Year Collection by Designer Shuting Qiu

Hennessy rings in the Year of the Snake with an exquisite limited-edition Lunar New Year collection designed by Shanghai-based fashion designer Shuting Qiu. Inspired by the vitality of spring and her Chinese heritage, Qiu transforms Hennessy’s iconic V.S.O.P, X.O, and Paradis bottles into masterpieces that blend traditional floral motifs with modern artistic flair.

Titled “Reimagination,” the collection celebrates timeless luxury, cultural pride, and sustainable artistry. Whether as a festive gift or to savor during reunion dinners, the exclusive collection will be available at major supermarkets starting December 20, 2024.

A Fusion of Tradition and Modernity

Shuting Qiu’s designs pay homage to the vibrant colors and intricate textiles of her hometown, Hangzhou. The bottles feature snake-scale patterns and floral symbols, inspired by jacquard and embroidery techniques, while the color red anchors the collection in cultural significance. The snake motif subtly reflects the sinuous Charente River in Cognac, symbolizing fluidity and strength.

Hennessy’s history of artistic collaborations, including notable partnerships with Yang Long Liang and Yan Pei-Ming, continues with this collection, showcasing the brand’s dedication to blending heritage with contemporary creativity.

Luxe Bottles for Every Occasion

Each bottle in the collection boasts unique features:

• Hennessy X.O Deluxe Edition: A striking matte satin finish with a red-to-purple gradient, embossed snake motifs, and a luxurious golden cork. Its recyclable gift box features a fabric-like embossed texture adorned with Qiu’s signature floral patterns.
• Hennessy V.S.O.P: Radiating vibrancy with a yellow cap, matte finish, and floral accents in red. Accompanied by a versatile linen bag that doubles as a chic crossbody accessory, it’s perfect for collectors and style enthusiasts.
• Hennessy Paradis: Encased in bold red with an abstract snake design symbolizing renewal, this bottle features a leather collar and sculptural motifs inspired by the rebirth of spring.

The Perfect Lunar New Year Gift

These collectible bottles serve as stunning centerpieces and thoughtful gifts for the season. For celebrations, pair them with Hennessy’s custom cocktail, “The Snake”—a mix of Hennessy V.S.O.P, fresh ginger, lemon juice, honey, and ginger bitters, garnished with a lemon twist.

Limited Availability

In Singapore, the Lunar New Year collection will be available from major supermarkets starting December 20, 2024. Fans can also visit the Crafted by Hennessy Pop-Up from January 13–26, 2025, to shop the collection and explore its artistic allure firsthand.