TUMI Launches Fall 2024 Collections with Mun Ka Young in Latest Campaign

TUMI has unveiled its Fall 2024 collections with a fresh twist on two of its most iconic lines: the Voyageur Leather and the 19 Degree Frame. To highlight these new additions, the brand has partnered with global ambassador Mun Ka Young, the acclaimed South Korean actress, for a captivating campaign that immerses viewers in the vibrant streets of Seoul.

The new Voyageur Leather collection brings a luxurious, fashion-forward update to TUMI’s classic range. Crafted from rich leather, these pieces are designed with both functionality and elegance in mind. Highlights include the debut of the Lex Train Case Crossbody in three sizes, tailored for the modern woman’s needs, whether for international travel or stylish outings. The collection features a choice of Black with Gold or Gunmetal hardware, as well as Pewter Metallic with Gunmetal hardware, perfect for the upcoming holiday season.

In addition, TUMI is expanding its travel offerings with the 19 Degree Frame collection. This innovative line reimagines the beloved 19 Degree design with features like integrated frame latches, retractable handles, and TUMI’s signature smooth wheels. Available in Black Texture and Pearl Grey Texture, and in four sizes ranging from carry-ons to large packing cases, the 19 Degree Frame is engineered for seamless travel and sophisticated style.

The launch campaign, shot in Seoul, showcases Mun Ka Young navigating the city with TUMI’s latest collections. Directed by Taejong Song and photographed by Kim Hee June, the campaign blends street-style photography with dynamic film techniques, capturing both the energy of Seoul and the elegance of TUMI’s new designs. From the smooth wheels of the 19 Degree Frame to the sleek functionality of the Voyageur Vail Tote, the campaign highlights how TUMI products elevate everyday experiences.

Both the Voyageur Leather and 19 Degree Frame collections are now available on TUMI’s official website and at TUMI stores nationwide.

Irone Kim

Recent Posts

Devialet and Roland Garros Serve Up Exclusive Phantom Ultimate Collector’s Edition Inspired by the Legendary Clay Courts

French acoustic engineering specialist Devialet has partnered with the prestigious Roland Garros tournament to unveil…

5 hours ago

Chick-fil-A Singapore Expands Permanent Menu with Frosted Lemonade, Frosted Coffee and New Premium Coffee Range

Chick-fil-A Singapore is adding more variety to its beverage offerings with the launch of eight…

8 hours ago

Decathlon and MetaSport Launch The Kiprun Singapore 2026 with Affordable Race Fees and Festival Experience

Decathlon Singapore has partnered with MetaSport to introduce a new flagship running event, The Kiprun…

11 hours ago

UOL Malls Brings Back U-CAMP and Urban Beat with Creative Workshops, Sports Activities and Family Fun This June Holidays

Families looking for meaningful ways to spend the June school holidays can look forward to…

13 hours ago

NEX Brings Football Fever to Life with Interactive Challenges, Weekly Rewards and World Cup Inspired Experiences

Football excitement is taking over NEX this season as the mall rolls out Score Big…

16 hours ago

Technology + Scenario + Supply Chain = A New Benchmark for Regional Zero-Carbon Smart Transportation

Wing Kai New Energy X QIJI Energy X C&D Hi-TechHONG KONG SAR - Media OutReach…

22 hours ago