Lendlease Unveils Curate+: A New Era of “Retailtainment” in Singapore and Malaysia

Lendlease has taken its retail loyalty program, Lendlease Plus, to the next level with the launch of Curate+, an experiential spinoff that promises to redefine the shopping experience. Starting August 13, Curate+ will introduce a dynamic range of activities, including live performances, fan events, and collaborations with entertainment and art partners, across Lendlease’s premier malls: 313@somerset, Paya Lebar Quarter, Jem, and Parkway Parade in Singapore, as well as The Exchange TRX in Kuala Lumpur, Malaysia.

Curate+ is set to spotlight local and regional talent in music and art, offering a platform for creative expression within a retail setting. This initiative will also see unique partnerships with dining and retail brands, creating innovative campaigns that seamlessly blend shopping with entertainment. Members of Curate+ will receive detailed event and campaign updates through the Lendlease Plus app and direct mailers, ensuring they are always in the loop.

Exclusive LANY Meet-and-Greet in Singapore

To kick off Curate+, Lendlease is hosting an exclusive meet-and-greet event with American indie-pop sensation LANY. From August 13 to September 11, 50 Lendlease Plus members who spend a minimum of $180 (across a maximum of three same-day receipts) at any participating Lendlease mall in Singapore will be entered into a lucky draw for a chance to meet the band in person at 313@somerset. Winners will also receive a custom apron autographed by LANY.

Additionally, members who spend $150 (also across a maximum of three same-day receipts) will be eligible to redeem a limited-edition mug designed by LANY and produced by The Lucky Clan, available on a first-come, first-served basis.

Fast-Track Immersive Retail at The Exchange TRX in Malaysia

In Malaysia, Lendlease has partnered with UOB to offer a unique fast-track opportunity for Malaysia-issued premium credit cardholders at The Exchange TRX. Eligible holders of UOB Visa Infinite, UOB Ladies’ Solitaire, and UOB Zenith cards will receive an automatic upgrade to the highest Inspirer tier of The Exchange TRX Lendlease Plus loyalty program, bypassing the usual RM50,000 spending requirement.

This upgrade grants members access to an array of exclusive benefits for a full year, including invitations to by-invite-only culinary adventures, luxury previews, and jazz evenings, enhancing their immersive retail journey.