Desa Potato Head Unveils New Eco-Conscious Merchandise Collection

Potato Head is excited to announce the launch of its latest merchandise collection, embodying their ethos, “Good Times, Do Good.” The new lookbook invites customers to take a piece of the Desa home, allowing them to carry the brand’s unique way of life wherever they go. The collection features prints and graphic designs that seamlessly blend elements of music, art, design, and wellness, reflecting Potato Head’s vibrant and multifaceted identity.

Sustainable Fashion with Style

Staying true to Potato Head’s commitment to sustainability, the collection includes an array of items crafted from recyclable, bio-based, and organic materials. This eco-conscious approach ensures that the brand creates a positive impact through its products without compromising on style or quality.

Meet the Chief Product Officer

Lisa Yamai, former Snow Peak President and Creative Director, now serves as the Chief Product Officer for Potato Head’s product line. With her extensive experience in planning, development, creative direction, branding, and management, Yamai is dedicated to realizing Potato Head’s vision through its merchandise.

Collection Highlights

The new merchandise, available from July 15, 2024, at Desa Potato Head in Bali and online, includes:

• T-Shirts: Made from organic cotton.
• Printed Shirts: Crafted from EcoVero.
• Shorts: Also made from EcoVero.
• Raincoats: Designed with recycled nylon.
• Caps and Bucket Hats: Both made from recycled polyester.

Pricing and Availability

The collection is priced between IDR 760,000 (USD 52) and IDR 2,000,000 (USD 135), making sustainable fashion accessible without breaking the bank.

Embrace the Desa Potato Head Lifestyle

Potato Head’s latest merchandise offers customers a chance to embody the brand’s ethos and vibrant lifestyle. With sustainability at its core, the collection allows you to enjoy good times while doing good for the planet.