Hyatt Launches ‘Be More Here’ Platform in Asia Pacific, Enhancing the World of Hyatt Loyalty Program

Hyatt proudly announces the launch of its new global brand platform, “Be More Here,” in Asia Pacific, building on its global debut earlier this year. This initiative invites guests to immerse themselves in meaningful experiences rooted in care, complementing the updates to the reimagined World of Hyatt loyalty program.

Be More Here: A New Approach to Travel

“Be More Here” encourages guests to embrace the transformative power of travel by being more present and engaging in purposeful experiences. The platform promotes various themes, such as “Be More Foodie,” “Be More Immersed,” “Be More Celebrated,” “Be More Wanderlust,” and “Be More Family,” showcasing Hyatt’s dedication to care through its expanding portfolio and unique experiences across Asia Pacific and globally.

Wellness and Wellbeing

Central to the “Be More Here” platform are unique ways for guests to care for their wellbeing:

• Healing Rituals: Experience traditional healing with the Balian at Alila Manggis in Bali, a spiritual journey rooted in centuries of Balinese healing practices.
• Wellness Retreats: Achieve inner balance and tranquility at THE BARAI Spa at Hyatt Regency Hua Hin, which incorporates Thai healing philosophy based on the four elements: earth, water, air, and fire.
• Sleep at Hyatt Program: Available at Hyatt hotels in Australia and New Zealand, these packages feature organic spa brand iKOU’s essentials, including a sleeping mask, calming herbal tea, linen mist, bath salts, and aromatherapy roll-on for restful nights.

Culinary Experiences

Hyatt’s culinary ethos, “Food. Thoughtfully Sourced. Carefully Served.,” emphasizes wellbeing and sustainability:

• Black Pearl Two Diamonds Dining Room at Park Hyatt Hangzhou offers authentic Hangzhou and Zhejiang cuisines.
• Le Pristine Tokyo at Hotel Toranomon Hills combines Dutch and Japanese flavors under Michelin-starred chef Sergio Herman.
• Seasalt at Alila Seminyak in Bali champions sustainability with locally wild-caught seafood seasoned with traditional Kusamba sea salt from East Bali.

Cultural and Family Experiences

Hyatt properties across Asia Pacific offer enriching cultural experiences and family adventures:

• Park Hyatt Kyoto provides exclusive guided tours of Kiyomizu, a UNESCO World Heritage Site, led by the head priest.
• Taoxichuan Hotel in Jingdezhen immerses guests in ceramics heritage with workshops and exclusive art exhibitions.
• Hyatt Regency Phuket Resort hosts interactive edutainment at its Marine Biological Centre, led by a resident marine biologist.
• Park Hyatt Sanya Sunny Bay Resort offers beachcombing activities to explore marine ecosystems and learn about conservation.

Adventurous Journeys

For those seeking adventure and cultural immersion:

• Andaz Delhi offers curated experiences exploring Delhi’s vibrant culture and local delicacies.
• Hyatt Centric Zhongshan Park Shanghai guides guests through historic streets and emerging neighborhoods of Shanghai.

Join Hyatt in celebrating the launch of “Be More Here” and discover how travel can be a transformative and enriching experience.