The Ordinary Introduces Its First Lip Balm: Squalane + Amino Acids Lip Balm

The Ordinary has just launched a game-changing addition to its skincare line – the Squalane + Amino Acids Lip Balm. Debuting on June 21st, this is the brand’s first foray into lip care, bringing their beloved moisturizing ingredients into a new hydration category.

The Squalane + Amino Acids Lip Balm is designed to soften and hydrate dry lips using a blend of biomimetic amino acids and Squalane. This innovative formula not only targets lips but can also be applied to cuticles and elbows, providing on-the-go hydration wherever you need it.

Skin-Identical Hydration

Harnessing the power of skin-identical ingredients, The Ordinary’s new lip balm uses a blend of amino acids that mimic the natural moisturizing factors (NMF) produced by the skin. This approach ensures effective hydration and skin barrier support, crucial for maintaining healthy and moisturized skin surfaces.

Key Ingredients and Benefits

• Biomimetic Amino Acids: These amino acids replicate the function of natural moisturizing factors, enhancing the hydration of the skin’s surface.
• Squalane: Naturally found in skin’s sebum, Squalane boosts hydration, improves softness, and reduces dryness on lips, cuticles, and elbows with continued use.

Emotional Support in a Tube

With TikTok users expressing their deep attachment to their lip balms, The Ordinary has responded by creating an “emotional support” product. The Squalane + Amino Acids Lip Balm comes in a sleek, squeezable O-shaped tube, perfect for carrying in your bag or pocket for hydration support whenever you need it.

Expert Insight

Chief Scientific Officer Prudvi Kaka explains that while amino acids support long-lasting hydration, Squalane provides emolliency and helps maintain the moisture barrier, reducing water loss. The combination of these ingredients ensures that the lip balm not only hydrates instantly but also supports ongoing softness for lips, cuticles, and elbows.

Availability

The Ordinary Squalane + Amino Acids Lip Balm is available for SGD $20.00 at Sephora retail outlets and online, Essentials Paragon outlet and online, and on Zalora.