IRVINS Teams Up with Illumination for New Salted Egg Cornflakes Snack

IRVINS has partnered with Universal Products & Experiences (UPE) and Illumination to launch the IRVINS x MINIONS Salted Egg Cornflakes Snack. This exclusive snack, blending IRVINS’ signature salted egg flavor with the beloved MINIONS characters, promises to revolutionize snacking with a touch of joy and mischief, just in time for the MINIONS’ return to theaters on July 4 in “Despicable Me 4.”

A Delight for Snack Lovers of All Ages

The IRVINS x MINIONS Salted Egg Cornflakes Snack is generously coated with IRVINS’ famed salted egg yolk recipe, tailored for a kid-friendly palate. This crunchy, on-the-go snack is available in two sizes: 45g (5 sachets of 9g each) for S$5.90 and 90g (10 sachets of 9g each) for S$10.90. Packaged in eye-catching yellow boxes with MINIONS imagery and blue stripes, these snacks are as delightful to look at as they are to eat. The 90g box also includes a MINIONS coloring kit, providing endless entertainment for children.

Additionally, MINIONS Plush Keychains can be purchased with any snack purchase, priced at S$7.90 for one and S$15.90 for three, while supplies last.

Exclusive Promotions and Contests

Early birds can preorder the Exclusive Bundle on eatirvins.sg from June 17 to 27, which includes three 90g IRVINS x MINIONS Salted Egg Cornflakes Snacks and three MINIONS Plush Keychains for S$39.90. From July 4 to 31, fans can participate in the IRVINS x MINIONS Photo Contest by taking a photo or video with IRVINS’ in-store MINIONS and sharing it on Instagram or TikTok with the hashtag #IRVINSxMINIONS, tagging @irvins.sg. Three lucky winners will receive a prize gift set featuring a MINIONS 3D mug, bowl set, cooking pot, two 90g Salted Egg Cornflakes Snacks, and a pair of tickets to Singapore’s amusement park.

Availability

The IRVINS x MINIONS Salted Egg Cornflakes Snack is available at all IRVINS outlets in Singapore, including Orchard Gateway, Takashimaya, WestGate, Bugis Junction, VivoCity, Suntec City pop-up, Jewel Changi Airport, and Changi Terminals 1-4. The snack can also be purchased online, as well as on Shopee, Lazada, and select marketplaces and supermarkets. International customers can buy the 90g version online.