Novela Announces Two New Stores Located at Paya Lebar Quarter (PLQ) and Tampines 1

Novela is thrilled to announce the opening of two new stores at Paya Lebar Quarter (PLQ) and Tampines 1. Offering an unparalleled shopping experience with fresh aesthetics and an extensive range of beauty products, Novela invites you to indulge in a world of beauty bliss.

Established in 2012 by the visionary duo Mr. Ben Lin and Mr. Eugene Tay, Novela has been a pioneer in the beauty industry, captivating shoppers with its meticulously curated selection of skincare, body care, fragrances, and makeup. From renowned brands like La Mer, Estee Lauder, SK-II, and Kiehl’s to hidden gems sourced from around the globe, Novela is committed to delivering beauty excellence at exclusive members’ price points.

Journey into Beauty at Novela PLQ

Step into the all-new Novela store at PLQ and immerse yourself in a world of beauty wonders. Spanning an expansive 2,300 square feet, the store is meticulously designed to elevate your shopping experience. With a soothing color palette of neutral pink hues and inviting interiors, Novela at PLQ promises to be your ultimate beauty haven.

Discover Scented Journals: A Fragrance Exploration

Embark on an olfactory journey like no other with Novela’s latest concept, ‘Scented Journals’. Delve into a curated collection of niche European perfumes from esteemed brands such as Rancé 1795, Nicolaï Parfumeur-Créateur, The Different Company, and Etat Libre d’Orange. Whether you prefer bright citrus notes, elegant florals, or mysterious oud fragrances, ‘Scented Journals’ offers a scent for every preference.

Support Local Beauty Brands

Novela takes pride in showcasing Singapore’s very own homegrown beauty brands. Explore a curated collection featuring eco-conscious brands like The Powder Shampoo, luxurious Japanese skincare from IREN Shizen, and breakthrough skincare supplements from Timeless Forever.

Indulge in Beauty Delights at Novela Tampines 1

Experience beauty paradise at Novela’s newest store in Tampines 1. Spanning 2,400 square feet, the store boasts Novela’s signature aesthetic and offers a diverse range of beauty products from around the world. Discover ‘Scented Journals’ and indulge in a fragrance journey unlike any other.

Store Locations and Operating Hours

• Novela at Paya Lebar Quarter: 10 Paya Lebar Road, #02-15/16, Singapore 409057. Open Mondays to Sundays from 10 am to 10 pm.
• Novela at Tampines 1: 10 Tampines Central 1, #01-33/34/35, Singapore 529536. Open Mondays to Sundays from 10 am to 10 pm.

Store Opening Promotions

Grand Store Opening Promotions (PLQ & Tampines 1)

The following mechanics will run on 18 May 2024 at Tampines 1 and Paya Lebar Quarter from 12 – 3pm while stocks last.

• Sure-win claw machine with a minimum spend of S$200
• First 10 customers will receive S$100 shopping vouchers and the next 30 customers will receive S$30 shopping vouchers
• First 100 customers who download the Novela app will receive a complimentary drink
• Free engraving services are provided for any perfume purchase
• With every S$100 spent in-store, shoppers can head to the ‘Discover Beauty’ area and select 3 samples of their choice. (Note: Capped at 10 samples for any purchases above S$300.)
• S$18 Mystery Bags are up for grabs with $50 worth of products, limited to 30 shoppers only.
• Look out for Novela beauty ambassadors who will be giving out product samples and S$5 vouchers at PLQ and Tampines 1
• Shoppers can look forward to discounts of up to 40% on selected items from  SK-II, YSL and more.

Mother’s Day Promotions (All Novela Stores)

The following mechanics will run from 1 – 19 May 2024 at Tampines 1 and Paya Lebar Quarter.

• Receive S$20 off with a min. spend of S$200
• Receive S$40 off with a min. spend of S$400

Uncover beauty treasures and embark on a journey to your happy place at Novela.