Luckin Coffee Introduces Sumatra Gayo SOE Series, Championed by World Barista Champion

Luckin Coffee has unveiled its latest offering, the Luckin Black Cup Sumatra Gayo series, inviting coffee enthusiasts to experience its exceptional taste and unique flavor profile. Crafted under the guidance of the World Barista Championship (WBC) champions team, this Single Origin Espresso (SOE) is now available at all Luckin Coffee outlets in Singapore, promising a delightful coffee experience.

Sumatra Gayo: A Tropical Treasure

Hailing from the Aceh Gayo region in Sumatra, Indonesia, Sumatra Gayo coffee is celebrated as the “Treasure of the Tropical Rainforest.” Grown at elevations ranging from 1200 to 1800 meters, these beans benefit from the region’s fertile volcanic soil and warm, humid climate. Luckin Coffee’s Global Bean Hunting Initiative encompasses the Aceh Gayo region, ensuring premium quality beans for their customers.

Crafted using traditional Indonesian wet hulling methods, the Sumatra Gayo series offers a clean, herbal fragrance and a rich, velvety texture. Notes of fruit, caramel, and cedar add to its complexity, providing a gratifying coffee experience for aficionados.

Discover the Luckin Black Cup with WBC Champion

Luckin Coffee’s Black Cup is meticulously crafted under the guidance of the WBC champions team through the Global Bean Hunting Initiative. In April 2024, Luckin Coffee welcomed Mr. Boram Um, the 2023 WBC Champion and Luckin’s Chief Coffee Master, to Singapore to share insights into the brand’s SOE creations. As the first World Barista Champion from Brazil, Mr. Um brings a wealth of experience and expertise to Luckin Coffee, aiming to elevate coffee quality and enhance consumer experiences.

During an exclusive workshop, Mr. Um demonstrated how factors such as soil composition, climate conditions, and altitude influence the flavor profiles of specialty coffee beans. Attendees were treated to a professional cupping session, tasting Luckin Coffee’s various SOE beans, including the newly introduced Sumatra Gayo, which impressed with its rich texture and nuanced flavors.

Sumatra Gayo SOE Series: Available Now!

Priced from $5.60 a cup, the Luckin Black Cup Sumatra Gayo series offers four variations: Sumatra Gayo Americano, Sumatra Gayo Latte, Sumatra Gayo Flat White, and Sumatra Gayo Dirty. New users can download the Luckin Coffee app to enjoy their first Luckin Black Cup for only $0.99, making it easier than ever to indulge in the refreshing and smooth flavors of Sumatra Gayo coffee.

Experience the richness and complexity of Sumatra Gayo SOE today at Luckin Coffee outlets across Singapore.