Levi’s Revamps Kyoto Store: A Fusion of Tradition and Innovation

Levi Strauss & Co. (LS&Co.) revealed the grand reopening of its flagship Levi’s store in Kyoto, Japan. Nestled in the bustling Teramachi Kyogoku shopping district, this revamped store showcases Levi’s cutting-edge NextGen store concept, epitomizing the brand’s dedication to offering exceptional shopping experiences in coveted locales worldwide.

Expanding its footprint to approximately 570 square meters across four levels, the Kyoto store represents a significant upgrade from its previous 250.8 square meters spread over two floors. This expansion reflects Levi’s commitment to providing an extensive product range, including a diverse selection of men’s and women’s apparel, alongside timeless favorites like the iconic 501 range.

At the heart of the Kyoto store lies its pièce de résistance – the Levi’s Tailor Shop experience. Located on the ground floor, this innovative concept invites shoppers to personalize their Levi’s garments under the expert guidance of skilled tailoring professionals. From embroidery and fabric paneling to bespoke patches and pins, customers can imbue their Levi’s apparel with a unique touch. Exclusive to the Kyoto store, patrons can choose from a curated selection of materials, including rare fabrics sourced from the renowned Chingireya antique textile store, and custom patches designed by local illustrator Hideto Honda.

To commemorate its reopening, Levi’s will introduce limited edition products available exclusively at the Kyoto store. Among these offerings are custom 501 jeans inspired by stylist and fashion director Akio Hasegawa, as well as silk-screened 501 calligraphy print t-shirts crafted by artist Ryusuke Arise.

In a nod to Kyoto’s rich cultural heritage, the store’s design draws inspiration from the city’s history. Lanterns crafted by traditional Kyoto-based artisans from Kojima Shoten adorn the space, while décor elements feature kara-kami paper sourced from local brand Karacho.