New Bahru: Singapore’s New Premier Lifestyle Destination To Soon Open its Doors at River Valley

Prepare to step into a realm of creativity and community as New Bahru, Singapore’s first-ever creative cluster, unveils its vibrant spaces at 46 & 58 Kim Yam Road in River Valley. Jointly developed by The Lo & Behold Group and Sunray Group Holdings, New Bahru promises to redefine the city’s cultural landscape with its unique blend of innovation and inclusivity.

The name “New Bahru” pays homage to its Malay translation, signifying a fresh beginning and a gathering place for a dynamic creative community. Embracing Singapore’s linguistic quirks, the project embraces repetition for emphasis, echoing the nation’s distinctive vernacular.

A Unique Curation of Concepts

At the heart of New Bahru lies its curated selection of brands, each embodying a spirit of innovation and pushing boundaries in their respective fields. Collaborating with leading design studios like Hjgher, Wynk, and Parable, New Bahru promises an array of groundbreaking ventures:

• Dearborn: Renowned for its granola, launches a flagship store featuring a microbakery and an all-day breakfast café.
• Beyond The Vines Design House: Offers customisation services and special product lines in its largest store to date.
• soilboy: Introduces its first experience store, blending plant installations with immersive workshops.
• Morning: Opens its first physical store, offering a unique coffee destination and engaging experiences for coffee enthusiasts.
• Kiztopia Prestige: A haven for young adventurers, featuring immersive role-play rooms and workshops for children aged 4 and below.

A Fusion of Heritage and Modern Comforts

Nestled within New Bahru is Alma House, an 83-key serviced apartment paying homage to the site’s historic roots. Designed by FARM, the interior seamlessly merges old-world charm with contemporary amenities, offering guests a unique blend of heritage and comfort.

A Vibrant Community Hub

Beyond its retail and hospitality offerings, New Bahru is poised to become a dynamic community hub, hosting a diverse range of pop-up programming and events. From thought-provoking installations to family-friendly activities, New Bahru promises something for everyone.

Mark Your Calendars

As the community settles into its new home, visitors are invited to the New Bahru Open House on June 22nd and 23rd. Organized by cultural advocates PPURPOSE, the event promises two days of immersive experiences, workshops, and family-friendly fun.